Higher education, tertiary education

Learn how to clean, organize and understand your data so your marketing and sales work smarter, not harder.

Perks, benefits and financial reward are not enough to develop a motivated, productive and high-performing workforce.

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.

Understand and apply strategic human resource management with this definitive resource.

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.

Perks, benefits and financial reward are not enough to develop a motivated, productive and high-performing workforce.

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.

This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills.

Understand and apply strategic human resource management with this definitive resource.

A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.

A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.