This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment.
This book is about the relationship between Product Lifecycle Management (PLM) and new technologies that have emerged in the early years of the twenty-first century.
This book is about the relationship between Product Lifecycle Management (PLM) and new technologies that have emerged in the early years of the twenty-first century.
This book explores how transformative changes driven by the new-age economy can bring about improvements in a company's engineering and manufacturing capabilities.
This book explores how transformative changes driven by the new-age economy can bring about improvements in a company's engineering and manufacturing capabilities.
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences.
This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment.
This book comprehensively explores the foundational principles of power, influence, and organizational politics, presenting actionable approaches for both employees and management to skillfully navigate these intricacies without succumbing to undue incivility, stress, or burnout.
This book comprehensively explores the foundational principles of power, influence, and organizational politics, presenting actionable approaches for both employees and management to skillfully navigate these intricacies without succumbing to undue incivility, stress, or burnout.
This book is a comprehensive exploration of computational mathematics and its impact on enhancing the reliability and maintainability of industrial systems.
This book is a comprehensive exploration of computational mathematics and its impact on enhancing the reliability and maintainability of industrial systems.
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.
This brief recognizes aggression and violent behavior as a public health crisis and provides a review of the role of sleep disruption as a precursor to aggression.
This brief recognizes aggression and violent behavior as a public health crisis and provides a review of the role of sleep disruption as a precursor to aggression.
This SpringerBrief is an extension of the article "e;Parallelization: the fourth leg of cultural globalization theory"e; (Integrative Psychological and Behavioral Science, 2021) by Dr.
This SpringerBrief is an extension of the article "e;Parallelization: the fourth leg of cultural globalization theory"e; (Integrative Psychological and Behavioral Science, 2021) by Dr.
As with the previous volumes, this book aims to present a timely portrait of the rapid growth of China's logistics market and the status quo of its logistics industry.
2025 Society of Professors of Education Outstanding Book Honorable MentionThis book is a collection of stories and reflections that represent Chinese American leaders and depict their tortuous journeys in U.
2025 Society of Professors of Education Outstanding Book Honorable MentionThis book is a collection of stories and reflections that represent Chinese American leaders and depict their tortuous journeys in U.
As with the previous volumes, this book aims to present a timely portrait of the rapid growth of China's logistics market and the status quo of its logistics industry.
At present, 80% of the employees are no longer engaged in their work and capable of performing, while 44% are experiencing work related stress and getting sick from working.
At present, 80% of the employees are no longer engaged in their work and capable of performing, while 44% are experiencing work related stress and getting sick from working.
This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats.
This book illustrates, through a number of examples from different domains, how to put in place a disciplined process to develop a creative leadership approach.