The must-have resource for media selling in today s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem.
The must-have resource for media selling in today s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem.
An engaging and accessible introduction to a broad range of critical approaches to contemporary mass media theory and research A decade after its first publication, Critical Media Studies continues toshape and define the field of media studies, offering innovative approaches that enable readers to explore the modern media landscape from a wide variety of perspectives.
An engaging and accessible introduction to a broad range of critical approaches to contemporary mass media theory and research A decade after its first publication, Critical Media Studies continues toshape and define the field of media studies, offering innovative approaches that enable readers to explore the modern media landscape from a wide variety of perspectives.
Practices associated with the culture of scholarly reading have been developed over many centuries and annotations themselves have become the subject of study, either as additional elements in connection with the original texts or as documents in their own right.
Practices associated with the culture of scholarly reading have been developed over many centuries and annotations themselves have become the subject of study, either as additional elements in connection with the original texts or as documents in their own right.
Communications and Mobility is a unique, interdisciplinary look at mobility, territory, communication, and transport in the 21st century with extended case studies of three icons of this era: the mobile phone, the migrant, and the container box.
Communications and Mobility is a unique, interdisciplinary look at mobility, territory, communication, and transport in the 21st century with extended case studies of three icons of this era: the mobile phone, the migrant, and the container box.
Explore the multiple dimensions of child and adolescent development in Latin America, and get acquainted with the research from this region and how it relates to the international scientific literature.
Explore the multiple dimensions of child and adolescent development in Latin America, and get acquainted with the research from this region and how it relates to the international scientific literature.
This key new introduction, by one of the leading exponents in the field, explains in clear and accessible language the historical and theoretical origins of post-colonial theory.
Alien and Philosophy: I Infest, Therefore I Am presents a philosophical exploration of the world of Alien, the simultaneously horrifying and thought-provoking sci-fi horror masterpiece, and the film franchise it spawned.
Alien and Philosophy: I Infest, Therefore I Am presents a philosophical exploration of the world of Alien, the simultaneously horrifying and thought-provoking sci-fi horror masterpiece, and the film franchise it spawned.
Investigating the trail of philosophical leads in HBO s chilling True Detective series, an elite team of philosophers examine far-reaching riddles including human pessimism, Rust s anti-natalism, the problem of evil, and the flat circle .
Investigating the trail of philosophical leads in HBO s chilling True Detective series, an elite team of philosophers examine far-reaching riddles including human pessimism, Rust s anti-natalism, the problem of evil, and the flat circle .
New and updated English translation of the highly successful book on digital media This book introduces readers to the vast and rich world of digital media.
New and updated English translation of the highly successful book on digital media This book introduces readers to the vast and rich world of digital media.
A Companion to Media Fandom and Fan Studies offers scholars and fans an accessible and engaging resource for understanding the rapidly expanding field of fan studies.
A Companion to Media Fandom and Fan Studies offers scholars and fans an accessible and engaging resource for understanding the rapidly expanding field of fan studies.
An updated edition of the comprehensive resource that covers the various areas associated with representations of diversity within the mass media The second edition of Diversity in U.
An updated edition of the comprehensive resource that covers the various areas associated with representations of diversity within the mass media The second edition of Diversity in U.
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval.
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval.
The Media and the Public explores the ways a range of media, from the press to television to the Internet, have constructed and represented the public.
A guide to the most recent practices and theories of media education research Over the past forty years, media education research has emerged as a historical, epistemological and practical field of study.
A guide to the most recent practices and theories of media education research Over the past forty years, media education research has emerged as a historical, epistemological and practical field of study.
The Adventure of the Human Intellect presents the latest scholarship on the beginnings of intellectual history on a broad scope, encompassing ten eminent ancient or early civilizations from both the Old and New Worlds.
The Adventure of the Human Intellect presents the latest scholarship on the beginnings of intellectual history on a broad scope, encompassing ten eminent ancient or early civilizations from both the Old and New Worlds.
A groundbreaking handbook that takes a cross-national approach to the media history of Europe of the past 100 years The Handbook of European Communication History is a definitive and authoritative handbook that fills a gap in the literature to provide a coherent and chronological history of mass media, public communication and journalism in Europe from 1900 to the late 20th century.
A groundbreaking handbook that takes a cross-national approach to the media history of Europe of the past 100 years The Handbook of European Communication History is a definitive and authoritative handbook that fills a gap in the literature to provide a coherent and chronological history of mass media, public communication and journalism in Europe from 1900 to the late 20th century.
Comparative Economic Systems: Culture, Wealth and Power in the 21st Century explains how culture, in various guises, modifies the standard rules of economic engagement, creating systems that differ markedly from those predicted by the theory of general market competition.
Popular Culture: A User s Guide, International Edition ventures beyond the history of pop culture to give readers the vocabulary and tools to address and analyze the contemporary cultural landscape that surrounds them.
Provides an introduction of the data industry to the field of economics This book bridges the gap between economics and data science to help data scientists understand the economics of big data, and enable economists to analyze the data industry.
Provides an introduction of the data industry to the field of economics This book bridges the gap between economics and data science to help data scientists understand the economics of big data, and enable economists to analyze the data industry.
The Primate Origins of Human Nature (Volume 3 in The Foundations of Human Biology series) blends several elements from evolutionary biology as applied to primate behavioral ecology and primate psychology, classical physical anthropology and evolutionary psychology of humans.
The Primate Origins of Human Nature (Volume 3 in The Foundations of Human Biology series) blends several elements from evolutionary biology as applied to primate behavioral ecology and primate psychology, classical physical anthropology and evolutionary psychology of humans.
A key introductory philosophy textbook, making use of an innovative, interactive technique for reading philosophical texts Reading Philosophy: Selected Texts with a Method for Beginners, Second Edition, provides a unique approach to reading philosophy, requiring students to engage with material as they read.
A key introductory philosophy textbook, making use of an innovative, interactive technique for reading philosophical texts Reading Philosophy: Selected Texts with a Method for Beginners, Second Edition, provides a unique approach to reading philosophy, requiring students to engage with material as they read.
A guide to promoting literacy in the digital age With young children gaining access to a dizzying array of games, videos, and other digital media, will they ever learn to read?
A guide to promoting literacy in the digital age With young children gaining access to a dizzying array of games, videos, and other digital media, will they ever learn to read?
Examines the governance challenges of cybersecurity through twelve, real-world case studies Through twelve detailed case studies, this superb collection provides an overview of the ways in which government officials and corporate leaders across the globe are responding to the challenges of cybersecurity.
Examines the governance challenges of cybersecurity through twelve, real-world case studies Through twelve detailed case studies, this superb collection provides an overview of the ways in which government officials and corporate leaders across the globe are responding to the challenges of cybersecurity.
Contested Boundaries: A New Pacific Northwest History is an engaging, contemporary look at the themes, events, and people that have shaped the history of the Pacific Northwest over the last two centuries.
Contested Boundaries: A New Pacific Northwest History is an engaging, contemporary look at the themes, events, and people that have shaped the history of the Pacific Northwest over the last two centuries.
