Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI).
This book provides a comprehensive account of Austrian animation history, as well as an analysis of the current state of the industry in competition with American and cheaper international products in the face of dwindling budgets.
Diez años después del lanzamiento de su libro "CÓDIGO GUJIS, Los diez mandamientos de la publicidad" Juan Gujis nos entrega esta nueva versión actualizada, que seguramente seguirá ayudando a aquellos que en algún momento se encuentren ante el desafío de analizar una publicidad.
Las relaciones establecidas por el hombre con otras formas de vida han estado atravesadas por la tecnología, y a pesar de su relevancia en términos ambientales y sociales, muy pocas veces han sido objeto de discusiones serias en pro de garantizar su modulación.
Insights from Visitor Studies: A purpose-oriented model for museums provides a systematic overview of the value of visitor studies and, for the first time in English, a comprehensive overview of the development of visitor studies in mainland China.
This book provides a comprehensive account of Croatian animation history, as well as an analysis of background factors such as political and social circumstances and cultural heritage that influenced the great international success of Croatian animators between the 1960s and 1980s.
Platform Governance and Social Justice outlines principles and mechanisms social media platforms have adopted to govern hate speech, exploring how a social justice approach to hate speech regulation would effectively reduce the circulation of harmful content targeting historically oppressed groups.
This book offers a groundbreaking exploration of Galileo Galilei's engagement with the Almagest, Claudius Ptolemy's second-century scientific work on the motions of stars and planetary paths.
Du freust dich über inspirierende Geschichten und Erzählungen, die dich berühren und wenn du es erlaubst, heilsame Impulse in deinem Bewusstsein anregen?
Your guide to celebrating and loving your kids more than ever in the weeks, months, and years before they begin their adult lives We read the parenting books.
This book presents key historical scholarship published in Safundi from 1999 to 2024, tracing South Africa's past through approaches of comparative history, transnational history, and visual history, in addition to addressing the importance of topics like gender, labor and class dynamics, as well as regional historiographies.
This book interprets the concepts, philosophies and cultural traditions of lunli (roughly construed as "e;relationships and rationality"e;) from the perspective and domain of 'dialogue civilization.
This book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus.
This book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus.
Social Change in the South Pacific (1957) summarises the results of applying historical and contemporary fieldwork methods to the analysis of the processes of social change in the two small Pacific islands of Rarotonga and Aitutaki.
This book presents a new conceptual model for understanding the role of the media in the construction of public knowledge, belief and opinion in the context of a radically changed communications infrastructure.
Becoming couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War.
Algorithmen und Künstliche Intelligenz wie die generative Sprach-KI ChatGPT übernehmen journalistische und publizistische Aufgaben – bei der Recherche, bei Produktion und Distribution.
A systematic examination of Chinese communication scholarship and comprehensive critique of its theories and methodologies are long overdue, and in this new collection of essays by a multicultural group of scholars, both aims are achieved.
In Laboratory Epistemologies: A Hands-On Perspective, Jenny Boulboulle examines the significance of hands-on experiences in contemporary life sciences laboratories.
