With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them.
With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them.
WINNER: NYC Big Book Award 2025 - Sales & MarketingMake your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics.
WINNER: NYC Big Book Award 2025 - Sales & MarketingMake your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics.
SHORTLISTED: Business Book Awards 2025 - Change & SustainabilitySustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'.
SHORTLISTED: Business Book Awards 2025 - Change & SustainabilitySustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'.
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets.
Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industry expert Simon Kingsnorth.
WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit?
WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit?
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets.
WINNER: Axiom Business Book Award 2025 - Bronze Medal, SalesDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Sales & MarketingGrowing a business is a team sport, and Revenue Operations - the number 1 fastest-growing job on LinkedIn - is how you can deliver that growth.
WINNER: Axiom Business Book Award 2025 - Bronze Medal, SalesDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Sales & MarketingGrowing a business is a team sport, and Revenue Operations - the number 1 fastest-growing job on LinkedIn - is how you can deliver that growth.
Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industry expert Simon Kingsnorth.
SHORTLISTED: Business Book Awards 2025 - Change & SustainabilityIt has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future.
SHORTLISTED: Business Book Awards 2025 - Change & SustainabilityIt has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future.
The Road From Coorain is the beautifully written narrative of Jill Ker Conway's journey from girlhood on an isolated sheep-farm in the grasslands of Australia to her departure for America (and eventually the presidency of Smith College).
'The most entertaining book of the year' Sunday Times _____________________________________________________Diana touched your elbow, your arm, covered your hand with hers.
What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers?
*Winner of the 2022 Cherasco International Prize*'Thoroughly engrossing' Michael Pollan, The Atlantic'Wonderful, energising' Kathryn Hughes, The GuardianCoffee is one of the most valuable commodities in the history of the global economy and the world's most popular drug.
Witty, savage and poignant NIGELLA LAWSON'Humane and deeply, darkly humorous' MARINA KEMP, author of UNWILDING'Gorgeous, mesmerising' CLAIRE POWELL, author of ALL INThis summer, sink your teeth into a slice of family drama with this deliciously funny novel about sisterhood, secrets and the things you can't stomach.
Why literary studies must confront digital mediationWe live and research in a technologically mediated landscape in which old models of reading and researchingmethods that presume an autonomous, single scholar gathering resources and making claimsno longer hold.
Why literary studies must confront digital mediationWe live and research in a technologically mediated landscape in which old models of reading and researchingmethods that presume an autonomous, single scholar gathering resources and making claimsno longer hold.
GLOBAL IN SCOPE, FEARLESS IN TONE AND DARING ABOUT WHAT HAS TO HAPPEN NEXT'The world is on fire, and this is the book we need in this moment' ANGELA SAINI, author of THE PATRIARCHS'Fantastic and timely .
FINALIST: 2024 International Book Awards - Business: Marketing & AdvertisingDrive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world.
Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.
Beautifully wrought and staggeringly urgent , Fragile Minds documents Bella Jackson's time as a trainee mental health nurse, and the devastation and hope she encountered in winding corridors and behind locked doors.
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.
'Clever, clear and insightful, this book is an indispensable guide to the new scientific and gastronomic frontier of fermentation' Heston Blumenthal'Entertaining, illuminating and insightful' Sandor Katz***Embark on a tantalising journey into the weird and wonderful world of fermentation.
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.
FINALIST: 2024 International Book Awards - Business: Marketing & AdvertisingDrive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world.
WINNER: Choice Reviews - Outstanding Academic Title, 2024WINNER: 2023 Goody Business Book Awards - Marketing - Digital MarketingWINNER: 2023 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseDISTINGUISHED FAVORITE: Independent Press Award 2025 - Marketing & Public RelationsCreate meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.
Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.
Determination, grit and humour shine through Lindsey Hilsum, ObserverNineteen Arab women journalists speak out about what it s like to report on their changing homelands in this first-of-its-kind essay collection.
