A comprehensive review of the techniques and applications of descriptive analysis Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing.
A comprehensive review of the techniques and applications of descriptive analysis Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing.
A bold new interpretation of ''consumer revolution'' in 18th-century Europe, examining globalization and the politics of consumption in the age of Revolution.
A bold new interpretation of ''consumer revolution'' in 18th-century Europe, examining globalization and the politics of consumption in the age of Revolution.
A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychologyfrom the pioneering expert on psychological targeting.
Those who hoped the collapse of financial markets would usher in the end of neoliberalism and rehabilitate support for traditional social democratic policies programmes have been disappointed.
In Gabriel Garcia Marquez's novel One Hundred Years of Solitude, a character articulates the fascination goods, technology, and modernity held for many Latin Americans in the early twentieth century when he declares that ';incredible things are happening in this world.
Consumption Intensified examines how self-identified middle class Brazilians in Sao Paulo redefined their class during Brazil's economic crisis of 1981-1994.
Unconventional and provocative, My Life with Things is Elizabeth Chin's meditation on her relationship with consumer goods and a critical statement on the politics and method of anthropology.
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.
Credit and debt appear to be natural, permanent facets of Americans' lives, but a debt-based economy and debt-financed lifestyles are actually recent inventions.
In the age of Ikea Hackers and salvagepunks, this book charts the emergence of "e;rugged consumers"e; who creatively misuse, reuse, and repurpose the objects within their environments to suit their idiosyncratic needs and desires.
A critique of the lifestyles of today's ultra rich bolstered by old-fashioned muckraking, Crass Struggle provides a sharp, original, and often humorous commentary on "e;the bad side of the good life, the underbelly of the potbelly.
A critique of the lifestyles of today's ultra rich bolstered by old-fashioned muckraking, Crass Struggle provides a sharp, original, and often humorous commentary on "e;the bad side of the good life, the underbelly of the potbelly.