Economists have entered into the realm of sports to provide what they believe to be more cogent explanations for sport-related behaviour and to suggest ways in which incentives can improve sports outcomes.
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics.
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport.
Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals.
This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement.
Now in a fully revised and updated fourth edition, Managing Sport Organizations introduces the fundamentals of sport management across every industry sector, from youth and intercollegiate sport to professional leagues.
Children and Exercise XXVIII presents the latest scientific research into paediatric exercise physiology, endocrinology, kinanthropometry, growth and maturation, and youth sport.
This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future.
Issues of reputation management are negotiated in a wide array of contexts, yet arguably one of the most visible of these areas involves how such stories unfold within the sporting arena.
This book examines the initial impact of the coronavirus pandemic on global sport and the varying consequences of the sport shutdown on all levels of society.
Now in a fully revised and updated second edition, Managing Sport Development is a complete introduction to sport development, covering key concepts and theory as well as best practice in the management, implementation, and evaluation of sport development programs.
Stretching is a fundamentally important part of sport and exercise, playing a role in improving performance, and preventing injury and rehabilitation, but its scientific underpinnings have, to this point, been overlooked in book publishing.
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.
Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city.
Now in a fully revised and updated third edition, this essential textbook introduces the fundamentals of sport finance and sound financial management in the sport industry.
Exercise interactions with green and blue spaces offer low-cost, non-invasive solutions to public health challenges-particularly around mental health and obesity-and issues around environmental sustainability.
Sport is often seen as an indicator of the civic maturity of a community, an aspect of the rights of citizens to health, education and social integration.
Identifying and developing talented athletes to their fullest potential is a central concern of sports scientists, sports coaches, and sports policymakers.
Transitions in sport can be either normative (relatively predictable) or non-normative (less predictable) and are critical times in the development of athlete's careers.
Applied sport, exercise, and performance psychology practice has diversified considerably over the years, as consultants have explored various theoretical models to guide them in helping their clients.
Now in a fully revised and updated third edition, Managing People in Sport Organizations outlines the theory and practice of managing people within a strategic framework.
Collective Bargaining in Professional Sports provides a timely and practical overview of the impact and importance of the collective bargaining process in the business of professional sports in the United States.
Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets.