Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment.
Originally published in 1971 The Countryside on View is a handbook which provides extensive information about the many ways in which visitors to rural areas may find out about what they have come to enjoy.
This book explores the contemporary dynamics of European football's political economy, mapping the various market and regulatory forces that shape its current position and development.
As more people realize the cardiovascular, metabolic and muscular benefits that regular physical activity provides, the risk for potential injury also increases.
This innovative and timely volume of essays critically interrogates the shared histories between sport and a variety of leisure, entertainment and cultural pursuits.
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans.
Collective Bargaining in Professional Sports provides a timely and practical overview of the impact and importance of the collective bargaining process in the business of professional sports in the United States.
Aimed at those at the sharp end of contract grounds maintenance, this book will provide guidance for anyone unfamiliar with the process of contracting work out.
Sports Journalism combines decades of on-the-field reporting and in-the-classroom teaching to present the most comprehensive and contemporary playbook for student journalists.
This book examines the ways in which sport for development and peace (SDP) offers an opportunity for entrepreneurship to take place through and within sport, and how innovation in the context of SDP contributes to social and economic value for underrepresented and marginalised groups and individuals.
This book contextualizes the Munich massacre as one of the factors that contributed to a re-thinking of security strategies in the early 1970s, a moment in the evolution of modern governments' fight against terrorism.
This book explores continental perspectives on football's new geopolitical economy, examining how sport, politics, and the global economy have emerged in different parts of the world.
Acknowledging China's established status as a global sporting superpower, this is the first book to systematically investigate sport policy in that country.
Economists have entered into the realm of sports to provide what they believe to be more cogent explanations for sport-related behaviour and to suggest ways in which incentives can improve sports outcomes.
Over the last twenty years or so there has been a sharp increase in interest from national sports federations and governments in the development of effective elite sport systems, particularly focused on achieving success in the summer and winter Olympic Games.
This collection of essays, written by a number of respected sport management scholars, addresses many of the challenges and issues facing today's sport management academic programs.
A well-constructed and reasoned debunking of the mythology of amateurism in for-profit NCAA athleticsFor the last 60-plus-years, as the revenue-generating capacity of Power Five football and men's basketball has dramatically increased, NCAA Division I Power Five football and men's basketball players (college profit-athletes) have been economically exploited, their labor has been severely restricted.
Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection - even in the age of synthetic content, AI and the Metaverse.
Contemporary strength and conditioning coaching is, for the most part, informed by the exercise sciences, with little engagement being made with sociocultural and pedagogical perspectives which have emerged in sports coaching research over the last two decades.