Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios.
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios.
From Major League Baseball to English soccer's Premier League, all successful contemporary professional sports leagues include a wide diversity of nationalities and ethnicities within their playing and coaching rosters.
From Major League Baseball to English soccer's Premier League, all successful contemporary professional sports leagues include a wide diversity of nationalities and ethnicities within their playing and coaching rosters.
The field of sports development is becoming ever more professional, with the levels of expertise in planning and efficiency required of those working in private or national sports institutions higher than they have ever been.
The field of sports development is becoming ever more professional, with the levels of expertise in planning and efficiency required of those working in private or national sports institutions higher than they have ever been.
In this book, Nigel Curry gives a full critical appraisal of policies and plans for countryside recreation, and proposes, in the context of rural restructuring as a whole, a range of new directions for policy that will better serve the needs of both the public and the countryside to the turn of the century.
In this book, Nigel Curry gives a full critical appraisal of policies and plans for countryside recreation, and proposes, in the context of rural restructuring as a whole, a range of new directions for policy that will better serve the needs of both the public and the countryside to the turn of the century.
Concise and thoroughly detailed Managing Sport and Leisure Facilities is a clean operating guide to leisure management by contract, providing expert advice for both contractor and client.
Concise and thoroughly detailed Managing Sport and Leisure Facilities is a clean operating guide to leisure management by contract, providing expert advice for both contractor and client.
The nature of arts administration and management has changed dramatically over the last decade with policy, funding and restructuring all playing major parts.
The nature of arts administration and management has changed dramatically over the last decade with policy, funding and restructuring all playing major parts.
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed, and measured.
Although there is growing interest from governments in participation levels in sport, the extent to which governments actively promote 'sport for all' and their motives for doing so vary greatly.
Although there is growing interest from governments in participation levels in sport, the extent to which governments actively promote 'sport for all' and their motives for doing so vary greatly.
Adventure Education is a form of experiential learning typically associated with activities involving risk, from cooperative games such as raft building to high adventure activities such as rock climbing.
Adventure Education is a form of experiential learning typically associated with activities involving risk, from cooperative games such as raft building to high adventure activities such as rock climbing.
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports.
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports.
The development of both elite, high performance sport and mass participation, grassroots-level sport are central concerns for governments and sports governing bodies.
The development of both elite, high performance sport and mass participation, grassroots-level sport are central concerns for governments and sports governing bodies.
This fourth edition of The Geography of Tourism and Recreation provides students with a comprehensive introduction to the interrelationship between tourism, leisure and recreation from geographical and social science perspectives.
This fourth edition of The Geography of Tourism and Recreation provides students with a comprehensive introduction to the interrelationship between tourism, leisure and recreation from geographical and social science perspectives.
As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities.
