Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.
Golf Course Management & Construction presents a comprehensive summary and assessment of technical and scientific research on the environmental effects of turfgrass system construction and maintenance.
Esports Insights outlines the fundamental characteristics, features, and structures of the rapidly growing esports industry and acts as the perfect primer for readers without any prior knowledge of esports.
The internet and digital technologies have transformed sport and the way that we research sport, opening up new ways to analyse sport organisations, fan communities, networks, athletes, the media, and other key stakeholders in the field.
Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.
Sport has long been used as a tool for political gain and many major sporting events are now often framed as a panacea to help combat issues such as rising obesity rates, decreasing physical activity levels and wider urban decline.
As ongoing high-profile drug scandals have demonstrated, sports organisations rarely have a coherent strategy to manage the role and relationship their sport has with different types of drugs (from alcohol to supplements to prescription drugs to doping).
Contemporary strength and conditioning coaching is, for the most part, informed by the exercise sciences, with little engagement being made with sociocultural and pedagogical perspectives which have emerged in sports coaching research over the last two decades.
This essential textbook introduces the work of sport management and sport development from the perspective of the day-to-day operational challenges faced by managers and sport development officers.
A critical look at the tension between the larger role of the university and the commercialization of college sportsUnwinding Madness is the most comprehensive examination to date of how the NCAA has lost its way in the governance of intercollegiate athletics-and why it is incapable of achieving reform and must be replaced.
This comprehensive collection provides an overview of social scientific perspectives on Olympic legacy, using specialist analyses and selected cases to illuminate the recurring anthropological, political, and sociological dimensions of the legacy debate.
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.
Bringing together leading match-fixing researchers from different fields, this book offers new theoretical and applied perspectives on this persistent problem in sport and wider society.
This book explores various social, cultural, political and economic issues through the lenses of various sport mega-events in the twenty-first century, including the Olympic Games, and the World Cup and European Championships in football.
Contemporary discourse on sustainability points to the need for substantial, if not radical, shifts in relations between productivity, environment, consumption and identities, in ways which bring or restore balance to the intersecting domains.
Textile-based compression therapy is used in a range of applications, such as for athlete and sport recovery, enhanced proprioception, compression spacesuits, and in the management of chronic diseases.
Now in a fully revised and updated second edition, Research Methods for Sport Management provides a complete introduction to qualitative, quantitative, and mixed methods for sport management students and practitioners.
Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations.
This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization.
This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online.
Golfers forever dream about playing in the most iconic locations, such as the beautiful Augusta National, the testing Valderrama or the legendary St Andrews, and The World's Greatest Golf Courses from Above provides them with a unique perspective of these great golf challenges.
The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities.
Adventure Education is a form of experiential learning typically associated with activities involving risk, from cooperative games such as raft building to high adventure activities such as rock climbing.
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.
Sport Integrity examines sports integrity from a range of disciplinary perspectives that will help to enhance the reader's understanding of this burgeoning problematic in sports management.
This book aims to provide an extensive overview of how football is organized and managed on a European level and in individual European countries, and to account for the evolution of the national, international and transnational management of football over the last decades.
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands.
This book takes an in-depth look at the economics and finance of professional team sports, with a strong focus on applied analysis and performance measurement, to enable students, researchers, and practitioners to develop their professional knowledge of contemporary sport business.
Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today's rapidly changing media environment.
Stress, Well-Being, and Performance in Sport provides the first comprehensive and contemporary overview of stress in sport and its implications on performance and well-being.
