Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.
Soccer players and coaches alike admire the German national team for their combination of individual qualities and teamwork, leading to some of the most creative soccer being played during the 2014 World Championship.
Examining the legitimacy of the World Anti-Doping Agency, this book offers a critical analysis of the anti-doping system and the social and behavioural processes that shape policy, asking why the current system is failing.
Australia is only a small player in the world's political and economic landscapes, yet, for many decades, it has been considered to be a global powerhouse in terms of its sporting successes.
Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets.
The Sports Management Toolkit is a practical guide to the most important management tools and techniques available to those working in the sport and leisure industries.
Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport.
Drawing on primary research within voluntary sports clubs in the UK and secondary analysis of the wider international literature on social capital, this text focuses on the micro-processes of social capital development and how they play out in specific social settings.
Developers, designers and operators are increasingly needing to create versatile sport and leisure amenities that are of lasting value to local and wider communities.
Australia is only a small player in the world's political and economic landscapes, yet, for many decades, it has been considered to be a global powerhouse in terms of its sporting successes.
This book reframes tourism, as well as leisure, within mobilities studies to challenge the limitations that dichotomous understandings of home/away, work/leisure, and host/guest bring.
The spread of COVID-19 and the consequent pandemic since early 2020 have brought about unprecedented changes in all spheres of global life, creating a new sense of (in)security with social distancing, physical isolation, quarantine and lockdown becoming buzzwords to combat the disease.
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports.
The nature of arts administration and management has changed dramatically over the last decade with policy, funding and restructuring all playing major parts.
A candid autobiography from the famously reclusive Oakland Athletics owner during the pivotal Moneyball era As owner of the Oakland A's during the 1990s and early 2000s, Steve Schott fostered a front office culture of experimentation, risk, and autonomy that ultimately changed the course of modern baseball.
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective.
Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations.
This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement.
This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport.
The use of sporting and other mega-events to bring about transformation of socially deprived areas of major cities is becoming an increasingly important part of the raison d'etre for hosting such events, especially given the immense costs involved and the current economic climate.
When we accept that advertisers and sponsors dictate athletic schedules, that success in sport is measured by revenue, that athletes' loyalties lie with their commercial agents instead of teams and that game rules exist to be tested and broken in the pursuit of a win, what does our regard for sport say about the moral and political well-being of our society?
Disability is a complex multidimensional social construct where the type of disability and the level of support of individuals needs to be considered within leisure provision.
Using an interdisciplinary approach, Sport, Education and Corporatisation offers an important critique of the intersection between sport organisations, commercial agendas and educational development.
Olympic Event Organization is the first text to address a number of important questions in contemporary mega-event management: Which organizations are involved in the Olympic Movement and in what capacity?
As the world grapples with the coronavirus (COVID-19) pandemic, on almost every news website, across social media, as well as in its (many) absences, leisure has taken on new significance in both managing and negotiating a global crisis.
Now in a fully revised and updated third edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to include relevant practical professional experiences connecting facilities, people, and technology.
'a must-read' - Daniel Storey'Superb, from the first page to the last' Daniel Taylor Football journalist Nick Miller lifts the lid on football club ownership: the defining issue shaping the modern game.
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women's sport.
