This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.
Esports Insights outlines the fundamental characteristics, features, and structures of the rapidly growing esports industry and acts as the perfect primer for readers without any prior knowledge of esports.
This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability.
This book provides a comparative analysis of sport and physical activity policies, processes, and practices across the home nations (England, Scotland, Wales, and Northern Ireland) of the United Kingdom.
This book provides a comparative analysis of sport and physical activity policies, processes, and practices across the home nations (England, Scotland, Wales, and Northern Ireland) of the United Kingdom.
This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future.
This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future.
Covering the impact on domestic leagues, clubs, fans, and players, this book is an interdisciplinary exploration of 30 years of the Champions League and how it has impacted football.
Although there is growing interest from governments in participation levels in sport, the extent to which governments actively promote 'sport for all' and their motives for doing so vary greatly.
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.
This book offers a critical examination of the 2023 Federation Internationale de Football Association (FIFA) Women's World Cup, being held in Australia and Aotearoa New Zealand.
This book offers a critical examination of the 2023 Federation Internationale de Football Association (FIFA) Women's World Cup, being held in Australia and Aotearoa New Zealand.
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.
This book examines the new geopolitical economy of football, exploring the intersection of money, politics, and power in the world's most popular sport.
This book explores the contemporary dynamics of European football's political economy, mapping the various market and regulatory forces that shape its current position and development.
Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.
Contemporary sport could not function without the involvement of voluntary organizations, from local grass-roots clubs to international agencies such as the International Olympic Committee.
From Major League Baseball to English soccer's Premier League, all successful contemporary professional sports leagues include a wide diversity of nationalities and ethnicities within their playing and coaching rosters.
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics.
If you are eager to find out the similarities between sports coach and business manager, and what lessons from the world of sports coaching can be applied to both sports and business management, then this is the book for you.
Applying concepts, data, and other information from various sources in the literature when and where appropriate, the book reveals and examines the behavior, contribution, and impact of student athletes (SAs) on campuses of American colleges and universities.
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport.
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport.
This book critically examines the roles and contributions of different organisations in the implementation of sport policy in the UK and, therefore, provides an important guide to the complexities of implementing sport policy and of achieving policy goals through, and for, sport.
This book critically examines the roles and contributions of different organisations in the implementation of sport policy in the UK and, therefore, provides an important guide to the complexities of implementing sport policy and of achieving policy goals through, and for, sport.
Olympic Laws: Culture, Values, Tensions is the first book to analyse fully the Olympic legal framework and its application to the IOC and the Olympic Games through a socio-legal lens.
Olympic Laws: Culture, Values, Tensions is the first book to analyse fully the Olympic legal framework and its application to the IOC and the Olympic Games through a socio-legal lens.
