Adventure Education is a form of experiential learning typically associated with activities involving risk, from cooperative games such as raft building to high adventure activities such as rock climbing.
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.
This comprehensive collection provides an overview of social scientific perspectives on Olympic legacy, using specialist analyses and selected cases to illuminate the recurring anthropological, political, and sociological dimensions of the legacy debate.
Although there is growing interest from governments in participation levels in sport, the extent to which governments actively promote 'sport for all' and their motives for doing so vary greatly.
Bringing together leading match-fixing researchers from different fields, this book offers new theoretical and applied perspectives on this persistent problem in sport and wider society.
Shedding new light on sport pedagogy and the teaching and coaching of games, this book shows how complexity theory can be used to improve team sport performance, coach education, and young player development.
The Scandinavian and Nordic countries have some of the highest participation rates in sport and physical activity in the world and are therefore important case studies across a range of subjects, from sport policy to physical activity and health.
Disability is a complex multidimensional social construct where the type of disability and the level of support of individuals needs to be considered within leisure provision.
'a must-read' - Daniel Storey'Superb, from the first page to the last' Daniel Taylor Football journalist Nick Miller lifts the lid on football club ownership: the defining issue shaping the modern game.
Despite myriad popular and journalistic expositions, up to this point there have been virtually no academic discussions of the Manchester United phenomenon.
Iceland is a tiny Nordic nation with a population of just 330,000 and no professional sports leagues, and yet its soccer, basketball and handball teams have all qualified for major international tournaments in recent years.
This is the first book to critically examine the relationship between running events in local, national and international welfare policy, their marketing and management, and the resulting social impacts.
In this solutions-focused collection of sport corruption case studies, leading researchers consider how to re-establish trust both within sports organisations and in the wider sporting public.
This book provides a comparative analysis of sport and physical activity policies, processes, and practices across the home nations (England, Scotland, Wales, and Northern Ireland) of the United Kingdom.
The 'outdoors' is a physical and ideological space in which people engage with their environment, but it is also an important vehicle for learning and for leisure.
This is the first book to define and explore the geopolitical economy of sport - the intersection of power, politics, money, and state interests that both exploit and shape elite sport around the world.
Olympic Event Organization is the first text to address a number of important questions in contemporary mega-event management: Which organizations are involved in the Olympic Movement and in what capacity?
This book examines the new geopolitical economy of football, exploring the intersection of money, politics, and power in the world's most popular sport.
This insightful volume explores the major challenges facing sports journalism in Australia today, discussing how, in an environment dominated by sports organisations and increasing commercial factors, the role of the sports journalist is being severely compromised.
From Major League Baseball to English soccer's Premier League, all successful contemporary professional sports leagues include a wide diversity of nationalities and ethnicities within their playing and coaching rosters.
The book focuses on, identifies, and analyzes various divisions and conferences of four professional sports leagues and their teams' historical regular season and postseason performances, and also provides a recent financial profile of them while being competitive, profitable or unprofitable, and well-known enterprises.
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment.
Applied sport, exercise, and performance psychology practice has diversified considerably over the years, as consultants have explored various theoretical models to guide them in helping their clients.
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues.
Acknowledging China's established status as a global sporting superpower, this is the first book to systematically investigate sport policy in that country.