Sport has long been used as a tool for political gain and many major sporting events are now often framed as a panacea to help combat issues such as rising obesity rates, decreasing physical activity levels and wider urban decline.
Sport has long been used as a tool for political gain and many major sporting events are now often framed as a panacea to help combat issues such as rising obesity rates, decreasing physical activity levels and wider urban decline.
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women's sport.
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women's sport.
This book highlights the different roles of youth sport, from sport for all and community sport activities to elite sport and international competitions, to suggest significant new directions for youth sport research and practices.
This book highlights the different roles of youth sport, from sport for all and community sport activities to elite sport and international competitions, to suggest significant new directions for youth sport research and practices.
This collection of essays, written by a number of respected sport management scholars, addresses many of the challenges and issues facing today's sport management academic programs.
This collection of essays, written by a number of respected sport management scholars, addresses many of the challenges and issues facing today's sport management academic programs.
Using an interdisciplinary approach, Sport, Education and Corporatisation offers an important critique of the intersection between sport organisations, commercial agendas and educational development.
Using an interdisciplinary approach, Sport, Education and Corporatisation offers an important critique of the intersection between sport organisations, commercial agendas and educational development.
Sport is often seen as an indicator of the civic maturity of a community, an aspect of the rights of citizens to health, education and social integration.
Sport is often seen as an indicator of the civic maturity of a community, an aspect of the rights of citizens to health, education and social integration.
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed, and measured.
Based on a decade of research by two leading action sports scholars, this book maps the relationship between action sports and the Olympic Movement, from the inclusion of the first action sports to those featuring for the first time in the Tokyo Olympic Games and beyond.
Based on a decade of research by two leading action sports scholars, this book maps the relationship between action sports and the Olympic Movement, from the inclusion of the first action sports to those featuring for the first time in the Tokyo Olympic Games and beyond.
In the pursuit of more muscle, enhanced strength, sustained endurance and idealised physiques, an increasing number of elite athletes, recreational sport enthusiasts and body-conscious gym-users are turning to performance and image enhancing drugs and substances (PIEDS).
In the pursuit of more muscle, enhanced strength, sustained endurance and idealised physiques, an increasing number of elite athletes, recreational sport enthusiasts and body-conscious gym-users are turning to performance and image enhancing drugs and substances (PIEDS).
Many Americans know more about the stadiums that loom over their cityscapes or college campuses than they do about any other aspect of the nation's geography.
Many Americans know more about the stadiums that loom over their cityscapes or college campuses than they do about any other aspect of the nation's geography.
Australia is only a small player in the world's political and economic landscapes, yet, for many decades, it has been considered to be a global powerhouse in terms of its sporting successes.
Australia is only a small player in the world's political and economic landscapes, yet, for many decades, it has been considered to be a global powerhouse in terms of its sporting successes.
