At its core, Train Like a Mothercomprehensively covers how to train for a race, including training plans for four race distances (5K, 10K, half-marathon, and marathon) for both beginner and more experienced runners; the importance of recovery; pre- and post-race nutrition; strength training; injury prevention (and rehab); and everything busy women need to know to add racing to their multitasking schedules.
This book explores how sport brands can be managed strategically, as well as how non sport brands can be managed strategically through their association with sport.
Covering the impact on domestic leagues, clubs, fans, and players, this book is an interdisciplinary exploration of 30 years of the Champions League and how it has impacted football.