It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway.
Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.
A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked.
This book assesses the key definitions, forms, contexts and impacts of terrorist activity on the arts in the modern era, using historical and contemporary perspectives.
This book assesses the key definitions, forms, contexts and impacts of terrorist activity on the arts in the modern era, using historical and contemporary perspectives.
Graphic Design: Learn It, Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice.
Graphic Design: Learn It, Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice.
Pop art was essential to the Americanization of global art in the 1960s, yet it engendered resistance and adaptation abroad in equal measure, especially in Paris.
Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation.
Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation.
Pop art was essential to the Americanization of global art in the 1960s, yet it engendered resistance and adaptation abroad in equal measure, especially in Paris.
A polished and professional portfolio-including both print pieces and an online presence-is more important than ever for photographers, graphic designers, and other creative professionals to make a great first impression and secure employment.
This is an essential practical guide for academics, researchers and professionals involved in the digital humanities, as well as designers working with them.
This is an essential practical guide for academics, researchers and professionals involved in the digital humanities, as well as designers working with them.
THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J.
A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORMOnline marketing has evolved far beyond just websites and banner ads.
FROM THE CREATORS OF SPIN SELLING-TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY"e;I distinctly remember my first VP talking about 'campaigns' and 'targets.
Revolutionize Your Internet MarketingLeverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization.
The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance.
You will undoubtedly recognize quite a few of the products featured in this book—the Coca-Cola bottle, the Wester & Co pocket knife, the Kitchen Aid mixer, the Le Creuset Dutch oven, the Weber grill, the Bic cristal pen, the Rolodex address file, Kikkoman soy sauce bottles, the Kodak Instamatic, the Polaroid SX-70, the SONY Walkman, the Apple MacIntosh, and the Dyson air-multiplier.
FOR THOSE WHO LOVE GREAT FICTION AND FOODPairing approximately 50 charming photographic re-creations of meals from classic and contemporary literatureall prepared, styled, and shot by the authorwith relevant excerpts, Fictitious Dishes is aninnovative gift bookfor literature lovers, foodies, as well as design and book junkies.
Taking as its point of departure Roland Barthes' classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity.
Showcasing a wealth of arresting color combinations, weaves, and patterns in more than 200 gorgeous examples, The Printed Square by Nicky Albrechtsen reveals the hidden history of the fashionable handkerchief.
Organized so as to encourage creativity, serendipitous discovery, and inspiration, Layout Look Book 2 is an essential guide to layout design for both amateur and professional designers.
For salespeople feeling stressed and disappointed that their customers don't want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success.
Hollywood's survivors share their secrets to success -- where, they came from, how they made it, and how you can tooIn a heyday of reality television and overnight stardom, it's easy to forget that most players had to work hard to make it big.
A well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need.
THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J.
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.
An authoritative, richly illustrated history of six centuries of global protest artThroughout history, artists and citizens have turned to protest art as a means of demonstrating social and political discontent.
