The industry is currently facing a multitude of challenges on production lines that must be systematically addressed in order to improve quality and productivity.
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.
Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.
Within manufacturing industries, lean manufacturing and systems rooted in lean principles stand out as the most effective tool used to enhance productivity, quality, and comprehensive economic, environmental, and social sustainability.
Within manufacturing industries, lean manufacturing and systems rooted in lean principles stand out as the most effective tool used to enhance productivity, quality, and comprehensive economic, environmental, and social sustainability.
In an era dominated by mathematical and statistical models, this book unravels the profound significance of these tools in decoding uncertainties within numerical, observational, and calculation-based data.
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe.
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.
Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.
Sustainability in the Design, Synthesis and Analysis of Chemical Engineering Processes is an edited collection of contributions from leaders in their field.
Scaling Chemical Processes: Practical Guides in Chemical Engineering is one of a series of short texts that each provides a focused introductory view on a single subject.
Whereas innovation has become part of daily language, in practice, realizing new product and new service development is a complex and daunting task for engineers, design engineering managers, managers, and those involved in other functions in organizations.
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.
This invaluable guide introduces you to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century.
A well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need.
Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing categoryIn this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.
Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers.
Virtually every business seeks to increase its profit from customers, but few business executives realize that a universal principle governs their customer profitability.
With the help of guides and tables, this book assists readers in making the right lighting technology choices for specific applications, introduces readers to the topic of dynamic lighting that can accommodate a range of needs and tasks under one system, and helps a variety of professionals (from local authorities to doctors) to design the appropriate living and working environments for a wide spectrum of people with special requirements.
Since John Bosch edited and published the first version of this book in 1995, the world of manufacturing and coordinate measuring machines (CMMs) and coordinate measuring systems (CMSs) has changed considerably.
In May 2019, the United Nations released the Global Assessment Report on Biodiversity and Ecosystem Services which warned that human activities will drive nearly one million species to extinction in a few decades.
This book departs from the assumption that Artificial Intelligence (AI) systems will provide a maximum advantage by replacing human cognitive processing.
This book presents cutting-edge findings that draw on the use of AI, the Industrial Internet of Things, Blockchain, and Co-Analytics for the development of Circular Economy (CE) models to make organizational activities more sustainable.
Eschewing a more theoretical approach, Portfolio Optimization shows how the mathematical tools of linear algebra and optimization can quickly and clearly formulate important ideas on the subject.
Este libro pretende dar a conocer de forma práctica los aspectos relacionados con el Marketing, la Administración y la Gerencia básica para las mipymes colombianas.
With the first appointment of the outstanding performance artist Marina Abramovic to the Pina Bausch Professorship at the Folkwang University of the Arts, the focus in the 2022-23 academic year was placed on transdisciplinarity, artistic daring and social awareness.
