Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.
This invaluable guide introduces you to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century.
A well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need.
Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing categoryIn this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.
Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers.
Virtually every business seeks to increase its profit from customers, but few business executives realize that a universal principle governs their customer profitability.
With the help of guides and tables, this book assists readers in making the right lighting technology choices for specific applications, introduces readers to the topic of dynamic lighting that can accommodate a range of needs and tasks under one system, and helps a variety of professionals (from local authorities to doctors) to design the appropriate living and working environments for a wide spectrum of people with special requirements.
Since John Bosch edited and published the first version of this book in 1995, the world of manufacturing and coordinate measuring machines (CMMs) and coordinate measuring systems (CMSs) has changed considerably.
In May 2019, the United Nations released the Global Assessment Report on Biodiversity and Ecosystem Services which warned that human activities will drive nearly one million species to extinction in a few decades.
This book departs from the assumption that Artificial Intelligence (AI) systems will provide a maximum advantage by replacing human cognitive processing.
This book presents cutting-edge findings that draw on the use of AI, the Industrial Internet of Things, Blockchain, and Co-Analytics for the development of Circular Economy (CE) models to make organizational activities more sustainable.
Eschewing a more theoretical approach, Portfolio Optimization shows how the mathematical tools of linear algebra and optimization can quickly and clearly formulate important ideas on the subject.
Este libro pretende dar a conocer de forma práctica los aspectos relacionados con el Marketing, la Administración y la Gerencia básica para las mipymes colombianas.
With the first appointment of the outstanding performance artist Marina Abramovic to the Pina Bausch Professorship at the Folkwang University of the Arts, the focus in the 2022-23 academic year was placed on transdisciplinarity, artistic daring and social awareness.
Observar la naturaleza y aprender de ella es una cualidad humana, pero lo que realmente importa es identificar cómo hace para permanecer armónica, bella, funcional, práctica, eficiente y adaptable.
Materials and Technology for Sportswear and Performance Apparel takes a close look at the design and development of functional apparel designed for high-performance sportswear.
Cómo vestirse, qué método usar para preparar café por la mañana, qué recorrido elegir para ir a trabajar, cómo organizar una presentación universitaria, cuál es la estrategia de marketing adecuada para un producto que sale al mercado, cómo escribir un libro o planificar una campaña política, todas estas situaciones son, o pueden ser, diseñadas.
Modeling of Combustion Systems provides accessible instruction for the operator or engineer to model combustion responses such as NOx, CO, flame dimensions, or heat flux as a function of input factors, such as excess oxygen, firing rate, furnace temperature, and fuel type.
The book details the basics of Frontline Sales Management and broadly covers all aspects of managerial skills presented by a veteran with over two decades experience in sales and sales management with topics ranging from: *Managing oneself in terms of time and priorities to setting goals *Interviewing sales personnel, importance of training *Conducting training workshops, delegation, problem-solving, managing meetings, caring for the customer.
In human factors and ergonomics, professionals play a key role in shaping the compatibility between tasks, products, and environments with the needs of individuals.
This book questions the current definition of what makes a product sustainable and argues that a holistic approach to sustainable product design is required, one that considers all aspects of a product's life cycle from design to production, to use and then final disposal.
Una obra transversal para muchas disciplinas de diseño que trata sobre métodos de realizar modelos y prototipos de ensayo explicados en la práctica y con un fin didáctico.
Sustainable Design for the Built Environment marks the transition of sustainable design from a specialty service to the mainstream approach for creating a healthy and resilient built environment.
Actualmente, la industria de la moda necesita de especialistas capaces de desarrollar, en tiempo limitado, nuevos modelos económicamente aptos para la producción y satisfactorios para la creciente demanda de los consumidores.
The text begins by discussing the sustainable buildings, energy efficient technologies, advanced materials, advances in renewable energy for building sector, green intelligent infrastructure, policies on sustainable infrastructure, and life cycle assessment.
