Josiane Feigon, author and pioneer of the inside sales community, recognizes that the pressure to produce can be crushing, but the guidance provided thus far has been minimal.
From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads.
Mark Donnolo applies years of firsthand knowledge as a leading sales consultant for Fortune 500 companies to address the tough questions leaders should be asking.
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.
Authentic influence is about more than creating a strong initial connection--it's about sustaining professional relationships long after an agreement has been reached.
When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship.
The application of internet of things (IoT) technologies and artificial intelligence (AI)-enabled IoT solutions has gradually become accepted by business and production organizations as an effective tool for automating several activities effectively and efficiently and developing and distributing products to the global market.
The text envisages novel optimization methods that significantly impact real-life problems, starting from inventory control to economic decision-making.
ARM 64-Bit Assembly Language carefully explains the concepts of assembly language programming, slowly building from simple examples towards complex programming on bare-metal embedded systems.
AMAZON BEST BOOKS OF 2019 PICKFORTUNE WRITERS AND EDITORS' RECOMMENDED BOOKS OF 2019 PICK'A tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting' -- New York TimesUSER FRIENDLY is a must-read for anyone who loves well-designed products-and for the innovators aspiring to make them.
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway.
Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.
Urban Freight Analytics examines the key concepts associated with the development and application of decision support tools for evaluating and implementing city logistics solutions.
This new edition textbook continues down the path that the first edition, winner of the 2013 IISE/Joint Publishers Book-of-the-Year Award, successfully carved out.
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board.
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board.
The conventional interpretation of safety, known as Safety-I, denotes a condition where as little as possible goes wrong, and the focus of practical efforts in management or analysis is on the occurrence of unacceptable outcomes and on how to reduce their number to an acceptable level, ideally zero.
From the Werkbund to the Bauhaus to Braun, from furniture to automobiles to consumer appliances, twentieth-century industrial design is closely associated with Germany.
Emerging trends in Industrial Engineering and Management (IEM) refer to the new and transformative developments, practices, and technologies that are currently gaining prominence in the field of industrial engineering and management.
With the advancements in sensor and computation technologies, connected autonomous vehicle (CAV) services are being tested and deployed on public roads, sharing the road with human- driven vehicles (HVs).
Rooted in the places, cultures, histories, and wisdom of the diverse Asia-Pacific region, this book gathers heterogeneous practices of designing social innovation that address various social, political, and environmental challenges.
This book describes a marketing and design approach called "e;total design,"e;which is about not only making but marketing and promoting a good or service both successfully and profitably.
A thoroughly revised third edition of this widely praised, bestselling textbook presents a comprehensive systems-level perspective of electric and hybrid vehicles with emphasis on technical aspects, mathematical relationships and basic design guidelines.
A thoroughly revised third edition of this widely praised, bestselling textbook presents a comprehensive systems-level perspective of electric and hybrid vehicles with emphasis on technical aspects, mathematical relationships and basic design guidelines.
