An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.
Winner of the Business Book Awards 'Thought Leader' category ------ Penguin presents the audiobook edition of The Startup Way, written and read by Eric Ries.