Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty.
Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.
WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement.
This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.
Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before.
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.
Adopt a sales-orientated approach to your business and facilitate the same attitude throughout your company's culture, by ensuring the objective of generating business profit is embraced by the entire organization - not just the sales team - to achieve long term growth.
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market.
While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively.
Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients.
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time.
Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.
Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace.
In A New Capitalism, Frank Altman, a legendary figure in the Community Development Finance industry, offers a systematic argument for why and how American capitalism can be extended to people from every walk of life, including those from low-income census tracks.
The powerful ways the metals we need to fuel technology and energy are spawning environmental havoc, political upheaval, and rising violence - and how we can do better.
Im vorliegenden Werk mit dem Titel ›Die Erfindung der Sklaverei‹ entfaltet der Autor eine fesselnde Analyse, die den Ursprung und die Entwicklung der Sklaverei in verschiedenen Gesellschaften kritisch beleuchtet.
In ›Die Erfindung des Zufalls‹ taucht der Leser in eine faszinierende Welt ein, in der das scheinbar Unvorhersehbare eine tiefgreifende Ordnung offenbart.
El medio ambiente, entendido como tal, es un bien perteneciente a todos los habitantes del planeta, al igual que el derecho a disfrutarlo, así como el deber de protegerlo y respetarlo.
New, practical approaches to confronting today's most daunting global issuesFighting climate change, saving democracy, and eradicating poverty are urgent global challenges, yet the world's leaders continue to pursue outdated policies that focus on one while worsening the tradeoffs between each of them.
This invaluable guide introduces you to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century.
In this helpful guide, you will discover ten tangible metrics C-level executives do look for, and teaches you to apply those metrics to build a case for your products and services that will unlock the door to greater sales.
