Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world.
There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring.
A guide to crafting unforgettable, attention-grabbing business communications-from speeches and letters to business plans-using stories from the world''s top business leaders.
From the bestselling author of Talk Like TED, renowned communications coach Carmine Gallo reveals the leadership secrets of Amazon founder Jeff Bezos - and gives you the tools to master them yourself.
Technological developments and globalization have not only propelled societal progress, but they have also ushered in significant challenges and risks that continually demand responses and adaptability from today's dynamic and complex societies.
This book helps students with the initial phases of their business research project, offering a clear step-by-step approach from defining aims and research questions through to conducting literature reviews and writing a methodology.
This book helps students with the initial phases of their business research project, offering a clear step-by-step approach from defining aims and research questions through to conducting literature reviews and writing a methodology.
Presenting an alternative to traditional models of centralized crisis management, this book makes the case for decentralizing crisis response and building resilience where it matters most, and provides an accessible, pragmatic approach for doing so.
Presenting an alternative to traditional models of centralized crisis management, this book makes the case for decentralizing crisis response and building resilience where it matters most, and provides an accessible, pragmatic approach for doing so.
Winner of the National Communication Association's Public Relations Division 2023 Outstanding Book AwardThis handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.
Winner of the National Communication Association's Public Relations Division 2023 Outstanding Book AwardThis handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it.
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it.
Told from the perspective of a Hollywood executive with nearly 20 years' experience professionally pitching and distributing film/TV projects, Mastering the Pitch reveals all the nuanced details of the pitching process.
Told from the perspective of a Hollywood executive with nearly 20 years' experience professionally pitching and distributing film/TV projects, Mastering the Pitch reveals all the nuanced details of the pitching process.
Communication is a vital part of project management, and reports are one of the preferred vehicles for transmitting information to an intended internal or external audience.
Communication is a vital part of project management, and reports are one of the preferred vehicles for transmitting information to an intended internal or external audience.
Field Guide to Compelling Analytics is written for Analytics Professionals (APs) who want to increase their probability of success in implementing analytical solutions.
Field Guide to Compelling Analytics is written for Analytics Professionals (APs) who want to increase their probability of success in implementing analytical solutions.
Developing Management Proficiency: A Self-Directed Learning Approach is a pragmatic, easy-to-follow roadmap for managers to help develop the behaviors and skills necessary for success.
Developing Management Proficiency: A Self-Directed Learning Approach is a pragmatic, easy-to-follow roadmap for managers to help develop the behaviors and skills necessary for success.
This easy-to-read, concise book is filled with examples, hints, reminders and reviews designed to help engineers and scientists develop effective writing skills.
This easy-to-read, concise book is filled with examples, hints, reminders and reviews designed to help engineers and scientists develop effective writing skills.
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective.
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective.
This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.
This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.
