Dieses Buch erklärt anwendungsorientiert und spannend zu lesen, wie das Prinzip Storytelling funktioniert und warum es die Kommunikations-Strategie von Marken und Unternehmen in Zukunft bestimmen muss und wird.
This book presents research-based information to provide the reader a deeper understanding of the complex nature of family owned businesses, their problems and challenges, and the unique governance structures and mechanisms that have been developed to properly guide a family business to greater effectiveness.
This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective.
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication.
For over 45 years, McKinsey & Company's Gene Zelazny has been showing McKinsey consultants and professionals around the world how to plan, design, and deliver effective business presentations_and how to improve and expand their repertoire of presentation skills.
Anja Corduan untersucht, inwieweit die in der Wissenschaft argumentierten Kommunikationsansätze für Social Media pauschale Gültigkeit beanspruchen können und ob diese kulturellen Besonderheiten unterworfen sind.
An executive coach shows you how better communication leads to productivity and profitability Communication is the key to success when you manage other people.
THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication.
Commendation - Non-fiction Book, Golden Door Awards Bronze REX Medal - Golden Door Awards for writers who arechampions for positive change YES, YOU CAN INNOVATE!
SHORTLISTED: Business Book Awards 2024 - Business Self-Development CategoryThere are moments throughout our lives when our confidence and creativity can make all the difference.
In a twenty-first-century global economy, in which multinational companies coordinate and collaborate withpartners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance.
"Frei sprechen" ist ein Trainingsprogramm für Moderatoren in Radio und Fernsehen, für Pressesprecher und Politiker, Referenten, Professoren, Speaker, Lehrer, Studenten, Manager, Verkäufer oder Vereinsvorsitzende - für jeden, der öffentlich spricht.
This book explores how and why an event is a precursor to the emergence of a crisis and how a given crisis affects an organization and its stakeholders.
Michael Johann entwickelt in diesem Buch eine praxisorientierte Perspektive auf die dialogorientierte Unternehmenskommunikation in den sozialen Medien.
This book presents research-based information to provide the reader a deeper understanding of the complex nature of family owned businesses, their problems and challenges, and the unique governance structures and mechanisms that have been developed to properly guide a family business to greater effectiveness.
Whether you're engaging in supersonic jet combat at 48,000 feet or entering a tough sales battle with a cutthroat competitor, the goal is the same:absolute victory.
WINNER: International Book Awards 2023 - Business: Technology (1st edition) Not everyone needs to be a data scientist, but everyone should be data literate in a fast-moving world that brings new technological developments every day.
A stylishly smart collection of practical advice for the busy modern womanWith information on entertaining, etiquette, housekeeping, basic home repair, decorating, sex, and beauty, this indispensable book has everything today's young woman should know-but may not!
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.
Reduce the time and stress associated with your presentations Bookshelves are crowded with books on how to be an exceptional presenter and promise to produce a brilliant, standing-ovation speaker.
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images.
A new lens for understanding how to navigate political and social issues in business leadership communicationsCorporate leaders are increasingly expected to issue statements on a range of complex and controversial political and social issues as they arise.
A colourful and revealing look at more than 500 years of commerce conducted at the renowned Frankfurt Book Fair, from its beginnings in the Middle Ages.
This Encyclopaedia is suitable for courses in Business Communication, this work gives an introduction to business communication and focuses on the most consequential aspects of communication.
Das Buch zeigt anhand von zahlreichen konkreten Beispielen die wichtigsten Methoden und Strategien von Litigation-PR, also Öffentlichkeitsarbeit im Rechtsstreit.
