Wie und warum gelingt es uns, andere Menschen dazu zu bewegen, etwas für uns zu tun – ein Produkt zu kaufen, uns zu helfen, sich (ver)führen zu lassen?
This book contains business communication information that may not have been taught in college-information that has been accumulated over years of business experience and teaching.
This useful resource reveals five core principles and presents corresponding, specific strategies for overcoming communications barriers and connecting effectively with anyone, regardless of professional, generational, ethnic, cultural, or other differences.
For those looking to become great business writers, this practical guide supplies clear instruction and examples of how to organize thoughts into written form, impart information with pinpoint accuracy, persuade, and hold the reader's interest: in short, to use language to get what you want.
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; CONFIDENCE BUILDING LEADERSHIP AND MANAGEMENT COMMUNICATION & PRESENTATION PERSONAL DEVELOPMENT INFLUENCE & PERSUASION Does the idea of public speaking leave you in a cold sweat?
Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural context Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive Updated in the seventh edition: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies
Make your move into, or improve your position in, the powerful world of professional speakingIf you think you have what it takes to speak professionally, or you've already been doing so with insufficient reward, now is the time to make your move.
Die strategische Kommunikationsforschung hat seit jeher Theorien anderer kommunikationswissenschaftlicher Forschungsfelder und wissenschaftlicher Disziplinen aufgegriffen, um mit diesen den eigenen Beobachtungsgegenstand zu beschreiben.
The importance of data analytics is well known, but how can you get end users to engage with analytics and business intelligence (BI) when adoption of new technology can be frustratingly slow or may not happen at all?
What people get out of social media-and how businesses can get more out of itAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use.
The purpose of this book is to provide practicing and aspiring managers and students of management a practical and comprehensive reference source for communicating on the job with all people in all situations.
In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters.
This book offers an enlightening analysis of the ways in which the communication of space explorations has evolved in response to political and social developments and the availability of new media and communication tools.
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.
For years, highly paid executives at major corporations have had the benefit of professional image consultants to give them feedback about their presentation in the workplace.
Der Band analysiert die Trennung zwischen redaktioneller Berichterstattung sowie PR-Produkten, Marketing und Werbung, die grundsätzlich gefordert wird und in rechtlichen Bestimmungen unter dem Stichwort „Trennungsgrundsatz“ festgeschrieben ist.
Revised and updated for the newest digital platforms-the classic guide to business writing style and protocolsWhile retaining all the valuable information that has made The Business Style Handbook a modern classic, the second edition provides new words, phrases and guidance to help you express yourself clearly, confidently and correctly on any digital platform.