Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
This book provides deep insights into intercultural collaboration among business partners, employees, managers, and entrepreneurs in Chinese-African professional interactions.
"Frei sprechen" ist ein Trainingsprogramm für Moderatoren in Radio und Fernsehen, für Pressesprecher und Politiker, Referenten, Professoren, Speaker, Lehrer, Studenten, Manager, Verkäufer oder Vereinsvorsitzende - für jeden, der öffentlich spricht.
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party.
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons.
Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections.
The five steps to successful selling, negotiating, and managing multi-culturally Say Anything to Anyone, Anywhere gives readers five simple key guidelines to create rapport and organize strategies for success across different cultures.
Present with Power, Poise, and Confidence-In Any Environment, Live or Virtual To succeed, leaders must deliver powerful presentations at every opportunity: speeches, fireside chats, briefings, pitches, virtual meetings, videoconferences, podcasts, and beyond.
Proven Techniques for Designing and Delivering a Powerful Presentation Every TimeGreat presentations have the power to impact people, boost careers, and generate interest in both the speaker and the topic.
Wenn man sich in der Betriebswirtschaftslehre mit Problemen beschäftigt, geht man üblicherweise von einem ganz bestimmten Problemtyp aus: von Problemen, die auf bekannte, wohl definierbare Fragestellungen zurückzuführen sind und sich mit ebenso bekannten und vorab bestimmbaren Instrumenten lösen lassen.
Dieses Buch geht der Frage nach, wie Unternehmen Hochschulabsolventen aus der Generation Z gezielt ansprechen können, um sie als Mitarbeitende zu gewinnen.
In his page-turning and inspiring first book, legendary songwriter and recording artist Jason Derulo shares his 15 rules for finding success in any pursuit, and invites everyone-especially artists and creators-to start on their path to greatness.
Understanding and Managing IT Outsourcing explains and illustrates how uncertainty and trust interact with each other, and how an understanding of this interaction is critical to success in IT outsourcing.
Neuengland ist eine Region im äußersten Nordosten der USA, etwa halb so groß wie Deutschland, mit 15 Millionen Einwohnern in sechs Bundesstaaten, die weniger als ein Fünfzigstel des amerikanischen Territoriums ausmachen.
SHORTLISTED: Business Book Awards 2024 - Diversity, Inclusion and EqualityDiversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared.
The purpose of this book is to provide practicing and aspiring managers and students of management a practical and comprehensive reference source for communicating on the job with all people in all situations.
Dieses Grundlagenwerk zu Texten in Public Relations, Marketing und Werbung bietet einen fundierten und praxisnahen Überblick für Ausbildung, Studium und Berufspraxis.
The go-to guide for perfecting your grammar and communication skills in every situationEnglish teachers aren't the only ones who expect careful and correct language choices.
