As cofounders of the leadership coaching and training firm Ridge Associates, authors Robert Bolton and Dorothy Grover teach that good interpersonal communication is essential to getting things done.
Help your team survive the damaging effects of a layoffLearn how to keep the company running and profitable--and your team motivated and happyBeing laid off from a job can be devastating.
Problems remain hidden in organizations for a number of reasons, including fear, organizational complexity, gatekeepers who insulate leaders from problems that are coming up, and finally, an overemphasis on formal analysis in place of intuition and observation.
What if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?
Traditionally, management theories have takena psychological approach to leadership, oftenassuming that it is a personality trait located withinan individual.
Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It's official: the old marketing model is dead, and word of mouth is king.
Get Ahead in Your New Job: How to make an impact in the first 100 days is a must-have practical guide to help you establish yourself quickly and effectively in a new role, whatever your level in an organisation.
Given that communication is the lifeblood of an organization, managerial leaders need to understand how to use communication strategies to build their teams to achieve organizational objectives.
This book offers a comprehensive overview of corporate reputation, aiming to enhance understanding, management processes, and measurement methods associated with this crucial concept.
Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.
This micro- and macro-analysis of economic conditions in the black community explores why African Americans earn only 61 percent of white American income, why many African Americans prefer to maintain a "e;good job"e; rather than own and operate their own businesses, and why African American consumers only spend 3 percent of their $600 billion in African American businesses.
Communicating Effectively shows busy managers how to combine proven techniques and strategies with the latest technologies for successful, results-directed interaction.
This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign.
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business This book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business.
The purpose of World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations is to discover what is distinctive about humanistic management practices around the world.
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program.
La imagen de una organización no es independiente de lo que ocurre en ella y, debido a ello, el valor de los proyectos comunicacionales está dado por el grado de correspondencia entre lo que la organización dice de sí misma y lo que ella es: la imagen es la identidad de la organización.