Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business.
Inside Knowledge provides practical guidance for women working in professional service firms who aspire to achieve their full potential in what have traditionally been male working environments.
E-Learning für Unternehmen: Der praktische Guide für EntscheidungsträgerInnen- Für alle, die E-Learning im Unternehmen kostengünstig, effizient und zielgerichtet einsetzen möchten - Vermittelt fundiertes Verständnis für die Umsetzung und Optimierung von digitalen Lernangeboten- Nützliche Werkzeuge: praktische Hilfen, Übersichten und ChecklistenE-Learning ist mehr als nur ein Trend – es ist eine Notwendigkeit für moderne Unternehmen.
International Management and Intercultural Communication consists of cases of direct observation and personal involvement in a wide variety of communication challenges in international management settings; and discusses them in terms of management theories.
With advice and tools for improving a wide array of communication skills--from delivering an effective presentation to drafting proposals to the effective use of e-mail--Business Communication helps managers deliver information effectively.
The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively.
Whether you want to impress people at work or inspire your family and friends, bestselling author and acclaimed speaker Mark Sanborn will show you how to make your performance bigger, better, bolder and worthy of an encore.
Wissenschaftlern wird immer wieder vorgeworfen, sie kommunizierten überwiegend untereinander, nicht aber mit Außenstehenden und Betroffenen – gefangen im Elfenbeinturm mit Spezialsprachen, methodischer Spezialisierung in großer Abgeschlossenheit.
Naemi Goldapp gibt einen Überblick über interdisziplinäre Erkenntnisse zu reichweitenstarken Inhalten im Social Web und bietet Lesern eine Hilfestellung, selbst Strategien für die Verbreitung von Inhalten in Sozialen Netzwerken zu entwickeln.
Knowledge Unplugged announces the results of a major survey on knowledge management practice within the most influential companies in the world, by the most influential management consultancy group in the world.
A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.
Introducing a clear path toward event excellence A comprehensive guide to essential competencies for event coordinators, Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, implement, and monitor all the products, services, and service providers that will bring an event to life.
Get solid collaboration from team members in remote locationsGlobalization and new technologies have made team collaboration from distant geographical locations on the road, from home or client sites, even on the other side of the globe a routine part of business.
The PR Bootcamp is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around their brand.
Step-by-step guide to creating compelling, memorable presentationsA chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard.
Die Senkung der Anzahl von Verkehrsunfällen und Unfallopfern stellt eine zentrale Herausforderung dar, sowohl aus Sicht des öffentlichen Gesundheitswesens als auch mit Blick auf volkswirtschaftliche Lasten.
The landmark study of cultural differences across 70 nations, Cultures and Organizations helps readers look at how they think-and how they fail to think-as members of groups.
I wrote this book because I believe that there is a serious gap in what has been written and communicated about cross-cultural management and what people actually struggle with on the ground.
