Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective.
WOW ANY AUDIENCE WITH THE WORLD'S GREATEST COMMUNICATION TOOLDitch your tired old slides, drop those boring bullet points--and start reimagining your presentations for absolutely stunning results!
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations.
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Seit Ende der 90er-Jahre kursiert das Konzept der Agilität in der Organisationsforschung und versucht vor allem für Unternehmen zu eruieren, wie qua Schnelligkeit und Flexibilität der Unternehmensprozesse mit steigender Umweltvolatilität und -ambiguität umgegangen werden kann.
THE COMPLETE USER'S GUIDE TO GOING VIRTUAL--AND GETTING RESULTSWith today's virtual technology, you can manage your business faster, reduce your expenses, and reach a larger market than ever before.
Winner of the Ernest Bormann Research Award from the National Communication AssociationThe Emerald Handbook of Group and Team Communication Research considers the current research of group communication scholars, provides an overview of major foci in the discipline, and points toward possible trajectories for future scholarship.
The Complete Do-It-Yourself Kit for Creating Powerful, Interactive PresentationsMaster presenter Gene Zelazny has shown thousands of professionals around the world how to design and deliver successful presentations.
Meeting Excellence is a comprehensive resource that provides a wide range of ready-to-use tools that have been developed and tested by a meeting initiative within Novartis Pharmaceuticals.
WINNER: 2024 International Book Awards - Business: CareersDISTINGUISHED FAVORITE: NYC Big Book Award 2024 - CareerDISTINGUISHED FAVORITE: Independent Press Award 2025 - Business: GeneralAssistants and administrators are the backbone of every organization.
From the bestselling author of Carrots and Sticks Don't Work-proven communication techniques for turning workplace confrontations into respectful, successful collaborationsIn the workplace, the most common approach to what we believe will be a difficult or emotionally charged conversation can be summed up in one word: avoidance.
Given that communication is the lifeblood of an organization, managerial leaders need to understand how to use communication strategies to build their teams to achieve organizational objectives.
Dieses Buch zeigt aus neuro- und kommunikationswissenschaftlichen sowie psychologischen Perspektiven auf, wie Reputation von Unternehmen, Organisationen, C-Level-Management oder Aufsichtsrat entsteht und erfolgreich gemanagt werden kann.
This handbook provides a detailed and sustained examination of the scope, purpose and practical application of crisis and disaster management communication in this critical region of the African continent, sub-Saharan Africa (SSA).
The businessperson's guide to saying what needs to be said and asking questions that need to be asked In the business world, the first step to great results is good communication.
A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.
Dieses Buch liefert Verantwortlichen in Kommunikation, Management und Personalwesen einen praktischen Leitfaden für die professionelle interne und externe Kommunikation von Restrukturierungsprogrammen in Unternehmen.
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences.
Expertly navigate any workplace conversation and come out on top When confronted with difficult situations in the workplace, many people are at a loss for words.