WINNER: International Book Awards 2023 - Business: Technology (1st edition) Not everyone needs to be a data scientist, but everyone should be data literate in a fast-moving world that brings new technological developments every day.
Technological developments and globalization have not only propelled societal progress, but they have also ushered in significant challenges and risks that continually demand responses and adaptability from today's dynamic and complex societies.
Dieses Buch beschreibt alle Phasen eines Content-Marketing-Projekts und macht die systematische Umsetzung in der Praxis direkt anwendbar: Anhand seiner Methode „Content Marketing Excellence“ erläutert der Autor leicht nachvollziehbar, welche Schritte von der Planung über die Produktion und Vermarktung der Inhalte bis zur Erfolgsmessung von Bedeutung sind und welche Stakeholder in welcher Phase tätig werden müssen.
Europas Theater hat sich in den letzten 20 Jahren in seiner ästhetischen Ausrichtung, seinen institutionellen Strukturen, aber auch in seiner gesellschaftlichen Positionierung grundlegend verändert.
Ask the right questions and get improved, sustained employee performance Since technology has made it easy to access, share, and distribute company data, many managers avoid live interaction, instead relying on emails, text messages, Web-based seminars to manage their employees.
The IABC Handbook of Organizational CommunicationTHIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.
Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large.
Ask the right questions and get improved, sustained employee performance Since technology has made it easy to access, share, and distribute company data, many managers avoid live interaction, instead relying on emails, text messages, Web-based seminars to manage their employees.
This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field.
This book examines on an international basis how small and medium-sized enterprises (SMEs) cope with the changing economic and social challenges, which are also reflected in financial and non-financial reporting.
This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa.
Traditionally, management theories have takena psychological approach to leadership, oftenassuming that it is a personality trait located withinan individual.
Dieses Buch erklärt, wie modernes Reputationsmanagement von Unternehmen und Organisationen erfolgreich und nachhaltig gestaltet werden kann – insbesondere in volatilen Zeiten des digitalen und gesellschaftlichen Wandels.
Dieses kompakte Buch zeigt, was professionelles Content-Management und Content-Marketing ausmacht, welchen Zweck es für Unternehmen erfüllt und wie eine erfolgreiche Content-Strategie aufgebaut wird.
This book is one out of 8 IAEG XII Congress volumes and deals with education and the professional ethics, which scientists, regulators and practitioners of engineering geology inevitably have to face through the purposes, methods, limitations and findings of their works.
Der Herausgeberband beleuchtet den aktuellen globalen Einsatz von Künstlicher Intelligenz im Kommunikationssektor aus wirtschaftlicher, gesellschaftlicher und rechtlicher Perspektive.
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Bestselling author of Million Dollar Consulting shares the secrets of writing winning proposals Intended for consultants, speakers, and other professional services providers, Million Dollar Consulting Proposals ends forever the time-consuming and often frustrating process of writing a consulting proposal.
This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy.
Creating Effective Presentations: Staff Development with Impact presents a comprehensive approach to creating compelling, interactive staff development sessions.
Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations.
Knowledge Driven Development: Private Extension and Global Lessons uses actual cases written specifically to study the role and capacity of private companies in knowledge sharing and intensification through agricultural extension.
Au cours des dernières années, de nombreux chercheurs et chercheuses ont élaboré un ensemble d’approches théoriques (systémiques, fonctionnalistes, interprétatives, critiques ou constitutives) pour penser la communication et rendre compte de son pouvoir organisant.
