This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation.
This book focuses on the role of higher education institutions in addressing climate change mitigation and adaptation challenges, contributing to the development of this fast-growing field.
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice.
This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse.
This book examines the social organizational discourse of task-oriented business meetings in a Kuwaiti financial organization and an American non-profit trade organisation.
This book describes how non-profit organisations (NPOs) communicate what they constitute, signal success and display sustainability in order to convince stakeholders to provide essential resources.
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication.
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them.
This book is one out of 8 IAEG XII Congress volumes and deals with education and the professional ethics, which scientists, regulators and practitioners of engineering geology inevitably have to face through the purposes, methods, limitations and findings of their works.
Gut zu verhandeln und damit gute Ergebnisse zu erzielen, ist eine Schlüsselqualifikation im modernen (Wirtschafts-)Leben, eine Kernkompetenz, die auf einer breiten interdisziplinären Grundlage beruht.
Gut zu verhandeln und damit gute Ergebnisse zu erzielen, ist eine Schlüsselqualifikation im modernen (Wirtschafts-)Leben, eine Kernkompetenz, die auf einer breiten interdisziplinären Grundlage beruht.
Inhaltlich fundiert, leicht verständlich und gut nachvollziehbar geschrieben, basiert dieses "Lernbuch" auf den gültigen formalen Standards, die das Grundgerüst jeder wissenschaftlichen Arbeit bilden.
Inhaltlich fundiert, leicht verständlich und gut nachvollziehbar geschrieben, basiert dieses "Lernbuch" auf den gültigen formalen Standards, die das Grundgerüst jeder wissenschaftlichen Arbeit bilden.
Die formalen und theoretischen Grundlagen wissenschaftlichen Arbeitens spielen in der akademischen Weiterbildung und darüber hinaus auch im Geschäftsalltag eine - zumeist unterschätzte - Rolle: Gerade im Managementkontext müssen aus selbst erhobenen oder recherchierten Informationen gutachterliche Stellungnahmen erarbeitet und dabei die Grundsätze ordnungsgemäßer wissenschaftlicher Arbeit beachtet werden.
Die formalen und theoretischen Grundlagen wissenschaftlichen Arbeitens spielen in der akademischen Weiterbildung und darüber hinaus auch im Geschäftsalltag eine - zumeist unterschätzte - Rolle: Gerade im Managementkontext müssen aus selbst erhobenen oder recherchierten Informationen gutachterliche Stellungnahmen erarbeitet und dabei die Grundsätze ordnungsgemäßer wissenschaftlicher Arbeit beachtet werden.
Markets today are extremely globalized, digital interactions are finding their way into every sphere of life, and communications are increasingly taking place online.
Markets today are extremely globalized, digital interactions are finding their way into every sphere of life, and communications are increasingly taking place online.
This book focuses on the role of higher education institutions in addressing climate change mitigation and adaptation challenges, contributing to the development of this fast-growing field.
Die Reihe präsentiert Beiträge der qualitativen Sozialforschung, die empirisch anspruchsvolle Untersuchungen mit einem Interesse an soziologischer Theorie verbinden.
With a foreword by Robert Grenier, former Director of the CIA's Counterterrorism Center, learn the art of influence from the best salespeople in the worldspies.
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms.
This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field.
The Ministry of Truth scrutinizes the information market in the era of the attention economy calling on citizens, public educators and politicians to action in averting the role of BigTech in critical infrastructure.
The pandemic has created a crisis that has no equivalent in recent history, leading to a wide range of disruption across various social strata, highlighting and reinforcing inequality, and leading to profound organizational shifts.
