B2B sales professionals: resist mindless discounting, level the playing field against tough procurement organizations, and close the deal on your terms!
In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires.
Die Herausforderungen, die mit der zunehmenden Digitalisierung, den sozialen Netzwerken, dem steigenden mobilen Zugriff auf das Internet und der Entstehung von Big Data in Verbindung mit leistungsstarken Cloud-Technologien auf uns zukommen werden, sind gewaltig.
Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy.
Dieses Buch vermittelt umfassendes Wissen zu den sozialen Dynamiken und Prinzipien, die beim Markenaufbau und in der erfolgreichen Markenführung wirken.
Die Bedeutung von Mega-Events wie Fußball-Weltmeisterschaften, EXPOs, Weltjugendtage, Olympische Spiele oder auch Pilgerfahrten nach Mekka (Hadsch) hat in den vergangenen Jahrzehnten stetig zugenommen.
'This innovative and clearly written handbook does exactly what it claims on the cover, providing students with accessible and authoritative knowledge of the essential topics in Radio Studies.
This book offers an essential evaluation model so that leadership coaches and stakeholders can demonstrate the impact of their coaching programmes, challenging current thinking that the return on investment from leadership coaching is too complex to measure.
A Practical, Strategic Approach to Managerial CommunicationManagerial Communication: Strategies and Applications focuses on communication skills and strategies that managers need to be successful in todays workplace.
With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline.
The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings.
Advice for every pitch situation a modern day entrepreneur will encounter Whether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch.
This book focuses on the role of higher education institutions in addressing climate change mitigation and adaptation challenges, contributing to the development of this fast-growing field.
Der Herausgeberband beschäftigt sich mit den Auswirkungen der Digitalisierung der politischen Kommunikation, insbesondere der Regierungskommunikation und der staatlichen Öffentlichkeitsarbeit.
In thirteen chapters, Contract Drafting: Powerful Prose in Transactional Practice is a complete how-to guide for all lawyers who desire to hone their drafting skills.
Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process.
Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.
Mobilität ist ein Hauptcharakteristikum des Wirtschaftslebens: Unternehmen stehen nicht nur vor sprachpolitischen Herausforderungen, sondern müssen sich auch mit dem Spannungsfeld zwischen lokaler Realität und Internationalisierungsprozessen auseinandersetzen und sich dabei der Frage stellen, wie sie in einer von Mobilität getriebenen Welt ihre Kunden, Investoren und andere Stakeholder (besser) erreichen können.
The fast-track MBA in communicationImagine having instant access to the world's smartest thinking on human communication - and being shown exactly what to do to guarantee that all of your communication is right, every time.