The book every small-business owner should ownFirst published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it.
A New York Times, USA Today, and Wall Street Journal bestsellerIn this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters.
Bestselling business author Harvey Mackay returns with an uplifting, amusing and jam-packed with proven tips book to guide you through the toughest job market in decades.
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.
In CHANGING TO WIN, Giles Long MBE, eight times Paralympic Gold medal winner, world record breaker, and cancer survivor, shares his revolutionary model for success.
When the world's two largest steel producers went head to head in a bitter struggle for market domination, an epic corporate battle ensued that sent shockwaves through the political corridors of Europe, overheated the world's financial markets and transformed the steel industry.
'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire.
En este nuevo libro Ken Blanchard revela clara y profundamente cómo el poder, la libertad y la autonomía son el resultado de tener la actitud correcta y las destrezas necesarias para responsabilizarse del éxito personal.
A pioneering account of the surging global tide of market power-and how it stifles workers around the worldIn an era of technological progress and easy communication, it might seem reasonable to assume that the world's working people have never had it so good.
What all of us can do to fight the pervasive human tendency to enable wrongdoing in the workplace, politics, and beyondIt is easy to condemn obvious wrongdoers such as Elizabeth Holmes, Harvey Weinstein, and the Sackler family.
From the acclaimed authors of Capitalism without Capital, radical ideas for restoring prosperity in today's intangible economyThe past two decades have witnessed sluggish economic growth, mounting inequality, dysfunctional competition, and a host of other ills that have left people wondering what has happened to the future they were promised.
A pioneering account of the surging global tide of market power-and how it stifles workers around the worldIn an era of technological progress and easy communication, it might seem reasonable to assume that the world's working people have never had it so good.
Investigating the financial fraud and misguided power plays that brought down the telecom industry Once the foundation of the Dow and NASDAQ, the telecom industry has eaten up more capital than any other industry in recent history and has nothing to show for it.
For thousands of years, those who controlled and monitored society's finances-accountants-were often the most powerful, respected, and influential members of the community.
In a series of articles specifically commissioned for this volume, some of today's most distinguished business ethicists survey the main areas of interest and concern in the field of business ethics.
A straightforward guide to the role of IT departments and vendor's in assisting organizations in going green with the aid of IT-related resources and offerings.
A straightforward guide to the role of IT departments and vendor's in assisting organizations in going green with the aid of IT-related resources and offerings.
The failure of current mechanisms to either predict the collapse of various companies or curb corrupt practises has kept the subject of external reporting to the fore.
The capitalist model was developed in the 19th century and recent events have shown the difficulties of adapting this to the demands of the 21st century, in which human and social capital are of far greater importance than physical capital.
Over recent years there has been rapid consumer-led growth in investing in socially responsible companies to the extent that it has had an influence on corporate policies.
Business Ethics and the Natural Environment examines the present status of relations between corporate enterprise and the natural environment in the world today.
A groundbreaking exploration of the critical ethical issues in financial theory and practice Compiled by volume editor John Boatright, Finance Ethics consists of contributions from scholars from many different finance disciplines.
A groundbreaking exploration of the critical ethical issues in financial theory and practice Compiled by volume editor John Boatright, Finance Ethics consists of contributions from scholars from many different finance disciplines.
