Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace.
Accelerate strategy and achieve desired results with this guide to understanding and influencing employee behaviour, based on the theory and practice of strategic management, behavioural psychology and change.
The digital revolution is changing our world and the fundamentals of business faster than anyone expected, and the responsibility for leading key aspects of enterprise-wide business transformation often falls to the Chief Financial Officer (CFO).
Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities.
SHORTLISTED: Business Book Awards 2022 - Change & SustainabilityThe ability to renew competitive advantage with flexibility is essential for any business in today's turbulent world.
WINNER: NYC Big Book Award 2020 - Business GeneralCompanies that rapidly grow have one thing in common: their leaders create symbiotic relationships between technical, creative and business minds.
SHORTLISTED: Business Book Awards 2022 - International Business Book categoryCATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary CategoryThe greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out.
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme.
Lateral thinking can help you transform your ability to generate ideas, unlock the creative potential of your team and make your organization more innovative.
The first book to tell the inside story of the battle for control over the future of music and how technology is ripping up the traditional rules of business.
A lively, engaging and counterintuitive exploration of success stories from across the globe, and what Michelle Obama referred to as 'the flimsy difference between success and failure'.
SHORTLISTED: Business Book Awards 2022 - International Business Book categoryCATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary CategoryThe greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out.
Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.
WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement.
FINALIST: American Book Fest Best Book Award 2020 - Business: Management & LeadershipWINNER: Independent Press Award 2020 - Leadership CategoryWINNER: NYC Big Book Award 2019 - Business General CategoryWINNER: Business Book Awards 2019 - Business Book of the YearHow can today's business leaders keep up with seismic geopolitical and economic shifts that include Brexit, inflation and the unseating of traditional political powers, and what do these mean for their own leadership narratives?
DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryThe professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce.
Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage.
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it.
This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before.
