DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryThe professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce.
Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage.
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it.
This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before.
Shortlisted for the William Hill Sports Book of the Year Award 2022Football has always measured success by what you win, but only in the last twenty years have clubs started to think about how you win.
DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryWINNER: CES 2020 Gary's Book Club Top Technology Book of the YearArtificial Intelligence (AI) is the new electricity of our times.
FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could.
Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.
While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively.
DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryWINNER: CES 2020 Gary's Book Club Top Technology Book of the YearArtificial Intelligence (AI) is the new electricity of our times.
Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.
Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace.
Wie Digital Natives und Digital Immigrants erfolgreich zusammenarbeitenWie gelingt erfolgreiche Zusammenarbeit zwischen Gen Z, Millennials, Gen X und Boomern besonders im Zeitalter der Kunstlichen Intelligenz?
As mudanças nas organizações nos últimos anos mostraram que as práticas de gestão evoluíram para as práticas de gerenciamento evoluíram para quebrar paradigmas e se adaptar ao contexto atual.
En un mundo en constante evolución, marcado por el avance tecnológico, la Robótica y la Inteligencia Artificial (Rob+IA) han emergido como fuerzas transformadoras que impactan todos los aspectos de la vida cotidiana.
Neste livro, a autora compartilha uma experiência de mais de 30 anos trabalhando com parceiros, abordando as dificuldades e conflitos que frequentemente impedem a harmonia e o sucesso nos negócios.
La empresa con destino es el resultado de la experiencia de su autor, que presenta en forma accesible, amena y practica su Metodo del proyecto para profesionalizar pequenas o medianas empresas, la mayoria de ellas familiares.
En consonancia con el cambio de paradigma que hoy atraviesan las ciencias, el dominio de la estrategia y del comportamiento organizacional comienza a incorporar el desorden, lo discontinuo y lo impredecible como coordenadas de sus desarrollos conceptuales.
En este libro Nestor Braidot le explica como aprovechar el neuromarketing, independientemente del tamano de la empresa en la que pertenezca, del producto que venda y del tipo de consumidores a los que se dirija.
Direccion Estrategica en paises Emergentes presenta una coleccion de herramientas indispensables para analizar y planificar la estrategia de empresas latinoamericanas que buscan competir en la region y en el mundo.
El reto de la innovacion en la empresa industrial profundiza en todos estos aspectos con rigurosidad cientifica, aportando amplia evidencia sobre los pilares de la industria manufacturera uruguaya y ofrece, ademas, un marco comparado que permite identificar las necesidades mas inmediatas para alcanzar la competitividad.
Este es un libro sobre cómo se aprende y cómo se enseña en las organizaciones, sobre todo en aquellas donde nadie se propone específicamente aprender ni enseñar.
Wie Digital Natives und Digital Immigrants erfolgreich zusammenarbeitenWie gelingt erfolgreiche Zusammenarbeit zwischen Gen Z, Millennials, Gen X und Boomern besonders im Zeitalter der Kunstlichen Intelligenz?
En este nuevo libro, Alejandro Masferrer nos propone un modelo de desarrollo y gestión de equipos creativos basado en un proceso que contempla distintas fases de madurez, que nos invita a explorar, transitar y aprender a aplicar de forma ordenada, sencilla y eficaz.
Versteckte PotenzialeNicht nur in Zeiten von Fachkraftemangel und wirtschaftlichen Unsicherheiten sollten wir uns auf das besinnen, was in uns Menschen steckt.
Versteckte PotenzialeNicht nur in Zeiten von Fachkraftemangel und wirtschaftlichen Unsicherheiten sollten wir uns auf das besinnen, was in uns Menschen steckt.
