This book represents the first comprehensive investigation of the role of emotional intelligence in promoting innovation in the organizational context.
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.
This book explores the challenges that individuals of African, Caribbean, Asian and South-East Asian descent (Global Majority leaders) living in the UK may face in attaining, practising, and experiencing leadership within organisations.
Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities.
This edited collection provides a structured and in-depth analysis of the current use of multiple approaches beyond quotas for resolving the pressing issue of gender inequality, and the lack of female representation on corporate boards.
This innovative and engaging book discusses the contribution of business to the Sustainable Development Goals (SDGs) adopted by the United Nations in 2015.
New Book Offers Tips for Recruiting Best Employees in Shrinking Talent PoolAnyone who has ever been in a position to hire employees knows how difficult it is to find the right people.
This book explores 'wicked entrepreneurship', or the proliferation of evil that harms our economic and social transactions, as the greatest socio-economic problem of our time and offers strategies to identify and address this phenomenon.
Dieses Praktikerhandbuch enthält Hinweise zur praktischen Umsetzung der EU-Datenschutz-Grundverordnung (DSGVO) sowie eine systematische Analyse der neuen Vorschriften.
Although the information age offers individuals from all walks of life the power to make their voices heard, we often end up with a cacophony of competing voices rather than a conversation.
Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present.
While clearly assessing the achievements, performance and responses of major global south institutions to global change, Jacqueline Anne Braveboy-Wagner shows how and why such arrangements are critical in the South's efforts to call the international community's attention to their concerns and to resolve their special problems.
Pulling together into a single framework the two separate disciplines of strategy management and risk management, this book provides a practical guide for organizations to shape and execute sustainable strategies with full understanding of how much risk they are willing to accept in pursuit of strategic goals.
Highlighting the best in management learning theory and practices, the authors provide a comprehensive approach to leadership from a learning perspective.
Zur erfolgreichen Umsetzung des ganzheitlichen Managementkonzepts Customer Relationship Management (CRM) müssen insbesondere Mitarbeiter von Projektbeginn an berücksichtigt werden.
In diesem Buch wird die Regelung des BGB über die Leistungen von Makern auf Immobilientransaktionen angewandt, wobei eine der Parteien ein Verbraucher ist.
Consolidation activities such as mergers and acquisitions (M&As) have been one of the major strategies adopted by Indian firms to withstand global competition.
How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?
Originally published in 1993 this book presents the findings of 14 teams involved in a research initiative to examine the initiation and resonse to innovation in firms.
Das Ziel dieses Bandes ist es, aktuelle Fragestellungen im Zusammenhang mit den sich wandelnden Rahmenbedingungen im Gründungsgeschehen aufzugreifen und Potenziale sowie Spannungsfelder bei der Umsetzung einer Unternehmensgründung unter Rückgriff auf Crowdsourcing-Mechanismen hervorzuheben.
