This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets.
Advances in Sustainability & Environmental Justice Volume 12: Principles and Strategies to Balance Ethical Social and Environmental Concerns with Corporate Requirements brings together a range of practitioners and academics from the world of business who examine corporate social responsibility in policy and practice in a series of case studies from across the globe.
America's Culture of Professionalism proves an emerging culture of interdependence is possible if and when enough professionals and laypersons refashion their roles and relationships having both something to contribute and something to learn from each other.
Cómo Influenciar a las Personas ayudará al lector a entenderse a sí mismo como una persona que tiene influencia sobre los demás, a identificar sus fortalezas, trabajar en sus debilidades, y desarrollar habilidades de liderazgo con el fin de mejorar sus relaciones interpersonales y dejar una huella positiva en el mundo.
Introduction to Theory of Control in Organizations explains how methodologies from systems analysis and control theory, including game and graph theory, can be applied to improve organizational management.
Criminality and Business Strategy: Similarities and Differences explores what can be learned from criminal organizations on four continents based on comparisons of their historical and cultural origins, chosen governance and power structures, and business models.
Criminality and Business Strategy: Similarities and Differences explores what can be learned from criminal organizations on four continents based on comparisons of their historical and cultural origins, chosen governance and power structures, and business models.
Dieses sehr anwendungsorientierte Lehrbuch verknüpft auf innovative Weise wissenschaftliche Entrepreneurship-Modelle und gründungsrelevante Methoden und Techniken mit gründungsbezogenen Erfahrungen.
In today's rapidly changing business landscape, organizations are challenged not only to adapt to evolving market dynamics but to excel in the face of uncertainty.
Das Buch befasst sich mit einem expliziten Bedarf, der in einer großen Anzahl von Interviews mit Führungskräften auf Vorstandsebene geäußert wurde: der Bewältigung bedeutender Transformationen im privaten und öffentlichen Sektor.
While 3G has been an outstanding success, the ever-growing demand for higher data rates and higher quality mobile communication services continues to fuel conflict between the rapidly growing number of users and limited bandwidth resources.
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models.
Three top Wall Street analysts reveal enduring lessons in sustainable success from the great industrial titans-the high-tech companies of their day-to the disruptors that now dominate the economy.
The logistics industry has experienced significant growth as a result of continuous outsourcing activities by manufacturers, producers, wholesalers and retailers from all industries.
How can HR professionals utilize and leverage their organization's data effectively, with the use of AI, for more talent attraction, better employee engagement and higher talent retention to ultimately drive performance?
Drawing lessons from one of the best models of success, the evolutionary model, this book explains why an organization must actively monitor the market environment and competitors to ascertain excellence and reconfigure and reframe continuously.
Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economyArmed with computers, tablets, smartphones, and social media, today s consumers have revolted against the marketplace status quo.
Maximize employee performance with this updated edition of the classic bestsellerIn Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, renowned thought leader and internationally recognized workplace expert Aubrey Daniels takes a look at today s rapidly changing work environment, providing a timely update to his seminal book on performance management.
Instructional Design for Organizational Justice prepares instructional designers to use culturally relevant, performance-based learning materials and environments that improve organizational and workplace learning experiences for today's diverse, globalized contexts.
Das Lehrbuch behandelt einerseits die präskriptiv-normative Entscheidungstheorie, wie sie zur grundlegenden Ausbildung in verschiedenen Bachelorstudiengängen gehört.
This book provides an extensive overview of family business-related topics such as context and uniqueness, lifecycle and ownership configurations, conflict management, corporate governance, succession challenges, internationalization, innovation, and socioemotional wealth.
