IP Multimedia Subsystem (IMS) technology, which merges the Internet with interactive telecommunications, represents the here and now for today's packet-switched networks.
In the digital era, the pace of technological advancement is unprecedented, and the interconnectivity of systems and processes has reached unprecedented levels.
This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities.
ERM is considered a dynamic capability that is critical to companies' success from strategic and performance perspectives and is increasingly implemented in response to growing pressure from external stakeholders to enact and add legitimacy to existing management control systems.
The successful entry and survival of multinational enterprises (MNEs) in foreign markets largely depend on how governments and other stakeholders perceive their legitimacy.
ERM is considered a dynamic capability that is critical to companies' success from strategic and performance perspectives and is increasingly implemented in response to growing pressure from external stakeholders to enact and add legitimacy to existing management control systems.
In the digital era, the pace of technological advancement is unprecedented, and the interconnectivity of systems and processes has reached unprecedented levels.
What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers?
Most books about continuous and process improvement are written in a textbook format with straightforward information and plenty of graphs and charts to convey the points being made.
This book traces the evolving landscape of religious travel, ranging from the responses of the tourism industry to Muslim travellers to the emergence of halal tourism trends.
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Social/Political ChangeFINALIST: Goody Business Book Award 2025 - Marketing - Digital MarketingSet your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.
With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them.
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Social/Political ChangeFINALIST: Goody Business Book Award 2025 - Marketing - Digital MarketingSet your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.
With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them.
The Six-Legged Dog: Mattei and ENI-A Study in Power by Dow Votaw is a penetrating investigation of one of postwar Europe's most fascinating industrial empires.
The Six-Legged Dog: Mattei and ENI-A Study in Power by Dow Votaw is a penetrating investigation of one of postwar Europe's most fascinating industrial empires.
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment.
WINNER: NYC Big Book Award 2025 - Business: GeneralHow can you redesign your operating model to drive growth, agility and sustainability in a changing economy?
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment.
This is the essential guide for HR practitioners who want to gain the statistical and analytical knowledge to fully harness the potential of HR metrics and organizational people-related data.
This is the essential guide for HR practitioners who want to gain the statistical and analytical knowledge to fully harness the potential of HR metrics and organizational people-related data.
WINNER: NYC Big Book Award 2025 - Social/Political ChangeWINNER: Goody Business Book Award 2024 - Business - EnvironmentWINNER: Axiom Business Book Award 2025 - Bronze Medal, Business Ethics - Future TrendsFINALIST: 2025 International Book Awards (IBA) - Business: Management & LeadershipBusinesses who take environmental, social and corporate governance (ESG) seriously can transform their companies, industries and economies worldwide.
WINNER: NYC Big Book Award 2025 - Social/Political ChangeWINNER: Goody Business Book Award 2024 - Business - EnvironmentWINNER: Axiom Business Book Award 2025 - Bronze Medal, Business Ethics - Future TrendsFINALIST: 2025 International Book Awards (IBA) - Business: Management & LeadershipBusinesses who take environmental, social and corporate governance (ESG) seriously can transform their companies, industries and economies worldwide.
WINNER: NYC Big Book Award 2025 - Sales & MarketingMake your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics.
