This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets.
This scholarly work critically examines theoretical deficiencies in the field of strategy, delineating their origins and impact on research and practice.
This second edition demonstrates that there are more conditions and actors prevalent in the economy than are considered today, and builds a balanced view of responsibility that would not be shunned by corporate executives.
Women are now part of senior management in higher education (HE) to varying degrees in most countries and actively contribute to the vision and strategic direction of universities.
After a major disaster, when investigators are piecing together the story of what happened, a striking fact often emerges: before disaster struck, some people in the organization involved were aware of dangerous conditions that had the potential to escalate to a critical level.
This report, first published in 1985, written by a distinguished group of legal and public policy experts, documents the growing trade in hazardous industries and toxic products.
Soon after watching the twin towers falling in New York, some of those with business responsibilities were already asking themselves whether people would be willing to work in tall buildings ever again.
Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others.
From illegal drugs, stolen artwork, and forged trademarks, to fraud in financial markets - the phenomenon of illegality in market exchanges is pervasive.
Practical Customer Success Management is a complete "e;handbook for CSMs"e;, written by a customer success expert who has coached and trained many hundreds of customer success managers across the globe.
Dieses Fachbuch bietet eine umfassende Analyse und praktische Anleitung zur Entwicklung und zum Management neuer Vertriebskompetenzen, die durch die digitale Transformation erforderlich geworden sind.
Computational Finance presents a modern computational approach to mathematical finance within the Windows environment, and contains financial algorithms, mathematical proofs and computer code in C/C++.
As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet.
This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions.
Islamic Macroeconomics proposes an Islamic model that offers significant prospects for economic growth and durable macroeconomic stability, and which is immune to the defects of the economic models prevailing both in developed and developing countries.
This book focuses on centrifugal disasters that impact a group of seemingly unconnected people congregated temporarily often by chance, unlike centripetal disasters that strike an extant community of people.
In diesem Werk zeigt Riccardo Wagner praxisnah und auf Basis einer umfassenden kommunikationswissenschaftlichen Studie, wie Unternehmen mit guter interner Kommunikation Mitarbeiter für Nachhaltigkeit begeistern können.
Strategic agility is a fast-growing paradigm for strategic thinking and strategy-making that is finding increasing acceptance both in academia and practice.
This book proposes emergent responsible management as a new tool to address the infinite nature of managerial responsibility and discusses how to bring out activities based on infinite responsibility in organizations.
Prevailing models of organisation divide people into owners, managers and employees, forcing especially the latter to obey, to behave, and to function well within a hierarchical and managerial pecking order.
This book provides professionals with the confidence and know-how to build a complete substance misuse management programme and deliver it within their respective workplace, regardless of sector or discipline.
Globaler Wettbewerb, gesättigte Märkte und immer kürzere Produktlebenszyklen machen das Innovationsmanagement zu einem wichtigen Faktor des unternehmerischen Erfolges.
Most books on business strategy approach the subject from a corporate perspective, covering topics such as the vision for the business, the marketplace, competition and differentiation.
AI-Enabled Threat Intelligence and Cyber Risk Assessment delves into the transformative potential of artificial intelligence (AI) in revolutionizing cybersecurity, offering a comprehensive exploration of current trends, challenges, and future possibilities in mitigating cyber risks.
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role.
Mergers, Acquisitions, and Other Restructuring Activities: An Integrated Approach to Process, Tools, Cases, and Solutions, Ninth Edition, is the most current, comprehensive and cutting-edge text on M&A and corporate restructuring available.
Focus on PEOPLE and PROFITS will follow Alan and Harriet Lewis and Grand Circle Corporation demonstrate that emerging company owners are the true corporate heroes .
The apparel and textile industries have always been at the mercy of rapidly changing styles and fickle customers who want the latest designs while they are still in fashion.
