Most leadership development runs on rails: courses are organized with standard content usually delivered by companies set up expressly for that purpose.
In today's competitive environment where we are doing everything we can to compete for talent, effective communication ensures we are showcasing our HR programmes in a way which will help us attract, retain and engage talent.
SHORTLISTED: CMI Management Book of the Year 2017 - Practical Manager CategoryOrganizations traditionally have had a clear distinction between their policies on diversity and inclusion and their talent management.
In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success.
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer.
Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask.
International Human Resource Development provides thought-provoking questions and stimulating answers to key issues in human resource development today, putting HRD in its strategic organizational context and examining in depth the process of learning from different perspectives.
Shortlisted for the William Hill Sports Book of the Year Award 2022Football has always measured success by what you win, but only in the last twenty years have clubs started to think about how you win.
FINALIST: Business Book Awards 2020 - HR & Management Category HR's contribution to the business goes beyond its traditional role of managing hiring, discipline and payroll.
DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryWINNER: CES 2020 Gary's Book Club Top Technology Book of the YearArtificial Intelligence (AI) is the new electricity of our times.
FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could.
Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.
Adopt a sales-orientated approach to your business and facilitate the same attitude throughout your company's culture, by ensuring the objective of generating business profit is embraced by the entire organization - not just the sales team - to achieve long term growth.
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market.
While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively.
Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients.
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time.
Conduct risk is at the core of behavioural regulation, a new approach to regulating financial services, whose new agencies and public prosecutors have spread rapidly across the world.
The story of men who are hurting-and hurting America by their absenceMan Out describes the millions of men on the sidelines of life in the United States.
DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryWINNER: CES 2020 Gary's Book Club Top Technology Book of the YearArtificial Intelligence (AI) is the new electricity of our times.
Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.
This book provides entrepreneurs with a clear, specific road map to successful business and growth management, explaining the vital details of techniques for executing changes in day-to-day business operations to handle rapid business growth.
Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace.
The Project Management Life Cycle reveals the unique Method 123 Project Management Methodology by defining the phases, activities and tasks required to complete a project.
BY 2020, the global map of higher education will be completely redrawn, and by 2030, China is expected to emerge as the world's largest source of brainpower.
Corporate Marketing Strategy offers a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different regions of the world.
In Lewis Carroll's "e;Through the Looking-Glass,"e; the Red Queen tells Alice a profound truth about her bizarre world: "e;It takes all the running you can do, to keep in the same place.
