Business strategy

FINALIST: Business Book Awards 2020 - An Exceptional Book That Promotes Diversity CategoryLONGLISTED: CMI Management Book of the Year 2020 - Society Transformed CategoryA diverse workforce is a business imperative.

Robots, artificial intelligence, and driverless cars are no longer things of the distant future.

Robots, artificial intelligence, and driverless cars are no longer things of the distant future.

Originally published in 1998.

Do you want to find the inspiration, passion and enthusiasm to become extraordinary?

Everything you need to know to become a first-class letter writer.

'Bower's book is a devastating indictment' Sunday Times'Explosive .

WINNER: Independent Press Awards 2021 - LeadershipBestselling and award-winning author duo Chris Lewis and Pippa Malmgren are calling it out.

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing.

In these times of change and disruption, HR must adapt, fast.

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PRMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile.

The investment in global collaboration technology now exceeds US$45 billion.

Leading tech companies such as Netflix, Amazon and Uber use data science and machine learning at scale in their core business processes, whereas most traditional companies struggle to expand their machine learning projects beyond a small pilot scope.

"e;How do we get customers to choose us over our competitors?

A lively, engaging and counterintuitive exploration of success stories from across the globe, and what Michelle Obama referred to as 'the flimsy difference between success and failure'.

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization.

While technology and geopolitical forces change the face of business today, the patterns and challenges of organizing humans to work together across organization, culture, language and time zone boundaries remain.

Organization Development (OD) is key to ensuring that organizations and their people can adapt to and engage in ongoing change in today's fast-paced and competitive world.

The only way for HR professionals to ensure sustainable top performance from their workforce is by taking a people-focused approach to their employees.

WINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition)In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy.

WINNER: Nonfiction Authors Association Book Awards Gold Award 2021 Designing Exceptional Organizational Cultures is a practical guide for HR and OD professionals which explains how to proactively design, build and foster a culture that creates employee and business success.

In theory, the Internet allows all brands to market internationally.

When we think of global corporations and business in general, do we feel pride in how we do things?

SHORTLISTED: Business Book Awards 2021 - HR & Management CategoryDISTINGUISHED FAVOURITE: Independent Press Awards 2021 - Business General CategoryFlexible working is now a key concern for many employees.

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers.

In the new world of work, agility is a business imperative.

As business priorities change and focus shifts to address arising issues, HR professionals need to be able to reorganize talent swiftly and plan for future needs to enable the business to succeed.

How can you achieve coaching excellence?

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits.

The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology.

Reassessing the Employment Relationship is an edited volume written by leading academics at Cardiff Business School.

Innovating is for doers: you don''t need to wait for an earth-shattering idea, but can build one with a hunch and scale it up to impact.

Native advertising: paid-for media that looks and behaves like the content around it.

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly?

In an increasingly volatile, uncertain, complex and ambiguous world, achieving sustainable competitive advantage has never been more important, or more difficult.

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.

FINALIST: American Book Fest Best Book Award 2020 - Business: Management & LeadershipWINNER: Independent Press Award 2020 - Leadership CategoryWINNER: NYC Big Book Award 2019 - Business General CategoryWINNER: Business Book Awards 2019 - Business Book of the YearHow can today's business leaders keep up with seismic geopolitical and economic shifts that include Brexit, inflation and the unseating of traditional political powers, and what do these mean for their own leadership narratives?

FINALIST: Business Book Awards 2020 - An Exceptional Book That Promotes Diversity CategoryLONGLISTED: CMI Management Book of the Year 2020 - Society Transformed CategoryA diverse workforce is a business imperative.

DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryThe professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce.

The rise of hard discounters like Aldi and Lidl has been monumental.

Will the workplace of the future be overrun by machines and robots?

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it.

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.

FINALIST: Business Book Awards 2019 - Leadership CategoryBusiness leaders' audiences - their customers, competitors and employees alike - live and breathe social media.

Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before.

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused.

This book is about how great leaders can make purpose the beating heart of their organization and use it to power performance.

Strengths-Based Recruitment and Development explains how and why strengths-based recruitment (SBR) is having a transformational impact on performance in top companies like Saga, Gap, Starbucks and SABMiller.

Our lives are getting faster and faster.