Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.
"Die wichtigsten Erkenntnisse verschiedener Entwicklungstheorien hat Martin Permantier zu einem kohärenten und leicht zugänglichen Modell zusammengefasst.
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic.
Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.
Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.
Written for HR professionals and all those responsible for talent acquisition, this evidence-based guide explains what candidate experience is, why it matters and how it impacts the bottom line.
The BRICS Awakening Kazan 2024 - New Developments and Western ReactionsIn the context of the current geopolitical upheavals and economic realignments, the book *"e;The BRICS Awakening Kazan 2024 - New Developments and Western Reactions"e;* presents up-to-date, in-depth insights into the growing importance of the BRICS alliance (Brazil, Russia, India, China and South Africa) on the world stage.
With new cases and examples torn from the headlines, MANAGERS AND THE LEGAL ENVIRONMENT: STRATEGIES FOR BUSINESS, 9E equips you with the legal knowledge and risk management techniques for success as a business manager.
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions.
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions.
#2 WALL STREET JOURNAL BESTSELLER, PUBLISHERS WEEKLY BESTSELLER, and a USA TODAY BESTSELLER';Andrew Liveris takes us on a masterclass in collaborative, forward-looking leadership.
Capitalize on the radical new realities of artificial intelligence, changing demographics, and the explosion of the freelance economyIn just a few short years, employee mobility will be an imperative for every business, as millions of jobs disappear practically overnight victims of artificial intelligence and automation and new jobs are created.
Actionable tools and insights that are essential to unlocking your potential Oscar Munoz, former CEO of United AirlinesIn his groundbreaking bestseller Emotional Intelligence, Daniel Goleman revolutionized how we think about intelligence.
Learn how to think analytically and make better business decisions as a future business leader with the insights found in MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E.
Capitalize on the radical new realities of artificial intelligence, changing demographics, and the explosion of the freelance economyIn just a few short years, employee mobility will be an imperative for every business, as millions of jobs disappear practically overnight victims of artificial intelligence and automation and new jobs are created.
This book considers the new business environment of modern-day Africa, addressing how management styles must adapt to societal changes across the continent.
This book examines the central role of negotiation in gaining, exercising, and retaining leadership within organizations, large and small, public and private.
Driven to the Brink is a collection of short stories about corporate disasters and how inadequate governance and flawed culture caused a massive destruction of shareholder value.
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations.
By arguing and detailing the elements of a soft and hard infrastructure approach to the process of global stakeholder relationships governance, this study integrates advanced, flexible and feasible tools to develop an organization's listening culture; integrated reporting as an ongoing process of continued multi-stakeholder reporting.
