A defining manual on using creativity as a tool for empowerment and allowing your personal identity to live in and guide all parts of your life, Kevin Morosky shares stories and inspiration from the women who have most influenced his creative path and explores the ways we can pursue success by implementing their wisdom in all aspects of our lives.
Creative Labour provides an insight into the unique employment issues affecting workers in film, television, theatre, arts, music, radio and new media.
This core textbook, edited by five leading scholars of the subject, provides a comprehensive overview of the key topics, debates and themes in this increasingly important field.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand.
WINNER: CILIP's Knowledge and Information Management Award 2019 - Information Resources Print CategoryThe way an organization manages and disseminates its knowledge is key to informed business decision-making, effectiveness and competitive edge.
A supply chain is the process of all parties involved in fulfilling a customer request, while a value chain is a set of interrelated activities a company uses to create value and a competitive advantage.
FINALIST: Business Book Awards 2020 - HR & Management CategoryIn order to achieve sustainable competitive advantage, businesses need to unlock the skills, talent and capabilities of their people, both individually and collectively.
Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme.
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease.
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning.
Practical Enterprise Risk Management addresses the real need for organizations to take more managed risks in order to maximize business strategies and achieve long term goals.
A good business model should describe how an organization creates and delivers value, meaning that financial modelling is a vital tool for business strategy, allowing hypotheses and scenarios to be translated into numbers.
A business continuity management system (BCMS) is a management framework that prepares the organization by developing business continuity strategies to meet its business and statutory obligations during an incident.
How to Grow Leaders is a ground-breaking book which sets the record straight on leadership development, the nature of leadership and how it can be taught.
New ideas and new ways of doing things are one of the main ingredients in sustained business success, but how do you create the right conditions for innovation?
The Experiential Learning Toolkit presents a diverse range of practical exercises based on the theory of experiential learning, which is concerned with learning through direct experience to create more effective, engaging and embedded learning.
101 Learning and Development Tools is your practical guide to all the most up-to-date training techniques, organized around the classic learning and development cycle.
Human Capital Management (HCM) has recently been described as a high-level strategic issue that seeks to analyze, measure and evaluate how people policies and practices create value.
Coaching is rapidly proving to be an invaluable aid to personal development and a successful way to enhance performance within organizations of all types.
