In this New York Times bestselling sensation, media personality and the world's leading authority on celebrity branding Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases.
THE GAME-CHANGING APPROACH TO STRATEGY AND PLANNING THAT WILL KEEP YOUR BUSINESS AHEAD OF THE COMPETITIONDeveloped by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush out unseen threats and missed opportunities, and execute more successfully in an increasingly uncertain world.
'Full of seriously good leadership wisdom - a must read for those who aspire to greatness' Richard Koch, bestselling author of The 80/20 Principle'One of the most stimulating books to read on leadership' Philip Kotler, Professor of International Marketing at the Kellogg School of Management'Loaded with practical, thought-provoking ideas on leadership that can profoundly affect your life' Brian Tracy, bestselling author of How the Best Leaders Lead and Eat That Frog!
Den Herausforderungen der neuen Arbeitswelt und des Wandels gelassen begegnen- Strategische Organisation von Unternehmen einfach erklärtMärkte, Kundenbedürfnisse und die Anforderungen an den Arbeitsplatz verändern sich zusehends.
Implement practical solutions in business continuity management and organizational resilience guided by international best practice from ISO 22301:2019.
With considerable turmoil in international trade and logistics it is more important than ever to understand trade and customs issues and their impact on logistics operations.
The Future Home in the 5G Era looks at new hyper-connected home environments in which devices and apps will work together seamlessly to respond to and anticipate customers' needs, all with maximum security and privacy.
A FINANCIAL TIMES BUSINESS BOOK OF THE YEAR 'A straight-talking guide to corporate strategy and how to frame and pursue it' Financial TimesThe most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy.
An expert on the psychology of decision making at Berkeleys Haas School of Business helps readers calibrate their confidence, arguing that some confidence is good, but overconfidence can hinder growth.
Longtime leader in the luxury goods sector and former Chairman of LVMH Mot Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence.
Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time.
"e;The Real Deal"e; Seth Godin, New York Times bestselling author of Linchpin"e;I'd rather hire someone who has studied [Peters'] writings than someone who has an MBA"e; Matthew Kelly, CEO of Floyd Consulting and New York Times bestselling author of The Dream Manager"e;Makes me glad to be alive in 2018"e; Sally Helgesen, author of The Female Advantage and The Female Vision, co-author How Women RiseThe Excellence Dividend is a critical new book from one of today's leading visionaries in business.
The fast-track MBA in communicationImagine having instant access to the world's smartest thinking on human communication - and being shown exactly what to do to guarantee that all of your communication is right, every time.
Innovate or dieFor thirty years, Gary Shapiro has observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association.
'Informs, engages and, above all, entertains' Charles Duhigg, bestselling author of The Power of HabitNew York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen.
____________________This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of every business.
Longlisted for the William Hill Sports Book of the Year AwardSimon Timson and Chelsea Warr were the Performance Directors of UK Sport, tasked with the outrageous objective of delivering even greater success to Team GB and ParalympicsGB at Rio than in 2012.
From three partners at Google Ventures, this is a unique and easy-to-follow five-day process for solving tough business problems and testing new ideas - proven at more than 100 companies.
In Our Iceberg is Melting, a simple fable about penguins encapsulates vital truths about embracing change and illustrates how adaptability can yield prosperity, while resistance can lead to peril, in an ever-changing world.
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'.
The Upside of Turbulence is an enlightening look at the inherent paradox of how to strategize and plan in a turbulent business world where the only thing that doesnt change is change itself.
Four years ago the Second Sea Lord of the Royal Navy asked Andrew St George to spend time with every level of the Navy staff, from junior sailors in the engine room of an aircraft carrier, to handlers of landing craft, through to Royal Marines, ships commanders, and Royal Navy staff right up to Navy Board and Cabinet level, with the aim of creating a book which distils the leadership culture of perhaps the most highly respected and efficient organization in the world.
What people get out of social media-and how businesses can get more out of itAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use.
A dynamic framework for studying social emergenceThe social sciences have sophisticated models of choice and equilibrium but little understanding of the emergence of novelty.
A guide to the early decisions that can make or break startup venturesOften downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business?
Mary Barra's quest to move GM to a manufacturer of electric cars has captured the attention of automobile aficionados, green-business advocates, and leaders of all types who have to admire Mary's toughness in moving forward despite the overwhelming obstacles in her path.
