Eine der stärksten Wettbewerbsstrategien ist der Aufbau einer Marke, um sich von Mitbewerbern abzugrenzen und für seine Zielgruppe einen Wiedererkennungswert zu schaffen.
Successful strategic management of small business isn't always as easy as it looks, given the dynamic changes, turbulent business environments, and in many cases severely restricted room for maneuver that prevail nowadays in Western economies.
Diese Marketing Management Kompendium liefert Ihnen Handlungsempfehlungen sowie Vorgehensweisen für eine erfolgreiche Marketingplanung und Marketingumsetzung.
Do business schools actually make good on their promises of "e;innovative,"e; "e;outside-the-box"e; thinking to train business leaders who will put society ahead of money-making?
This fascinating, in-depth look at China's new and rapidly changing role in the world focuses on the critical choices China must make to ensure sustainable economic growth.
Ask 110 top female executives from five nations to reflect on their careers and leadership as part of an international scientific study and you will uncover a set of recommendations for women who want to become and remain international business leaders.
Confronting Managerialism offers a scathing critique of the influence of neoclassical economics and modern finance on business school teaching and management practice.
In Destination Boardroom seasoned executive search consultant and board member Eelco van Eijck introduces readers to the mysterious world of headhunting.
From the nation's leading experts in healthcare safety-the first comprehensive guide to delivering care that ensures the safety of patients and staff alike.
Verständliche Einführung in die Themenfelder Wirtschaft und Informationstechnologie: Dieses Buch erklärt die wichtigsten Grundlagen inklusive wissenschaftlicher Methodik.
This guidebook outlines the benefits of effective delegation and the fears and concerns that can prevent or hinder it, then offers four key ideas that leaders can use to enable better delegation.
Until the late 1950s residents of Vancouver and Victoria negotiated a shopping landscape that would be unrecognizable to today's consumers: most stores were closed for at least half the day on Wednesdays, prevented from opening during the evenings, and were banned from operating on Sundays.
Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more.
Writing spreadsheets, budgets and forecasts is an important part of many managers roles, but do you need help in understanding and presenting the information in a clear and concise way?
Across the globe, concerns escalate about the effects of greenhouse gas emissions on global climate conditions, implications on global trade from pandemics, and the destruction of ecosystems from the exploitation of limited and non-replaceable global resources.
Der Sammelband beschäftigt sich kritisch-reflexiv mit dem Bedeutungsverlust, den der Bildungsbegriff im Kontext Hochschule durch die Bologna-Reform erfahren hat.
