An essential guide for small business owners that Booklist calls "e;appealing and supremely useful"e; in a starred review and Guy Kawasaki points out in the foreword, "e;if you're an entrepreneur or small business owner and want to master digital marketing, you need this book.
We were promised that the internet would democratize commerce, connecting buyers directly with creators and eliminating the need for expensive intermediaries.
Der Siegeszug des Online-Handels basiert auf einem scheinbar perfekten Versprechen: Bequem bestellen, kostenlos anprobieren und bei Nichtgefallen einfach zurückschicken.
Long before the invention of the internet, cookies, or digital algorithms, one company mastered the art of capturing mass consumer data and predicting buying habits.
Unlock Real Income Online Even If You're Starting From ZeroAre you tired of searching for online business ideas that actually work… only to end up overwhelmed, confused, or stuck?
In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms.
Der 7-Tage-Kindle-Starter-Guide: E-Book schreiben, verkaufen & vermarktenTräumst du davon, deine eigene Expertise zu teilen oder eine fesselnde Geschichte zu erzählen?
Business Automation for Beginners: Build Systems to Scale Your Online Income Without BurnoutAre you tired of working around the clock with little to show for it?
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management.
This book explores the most efficient transformation pathways of urban logistics, specifically in the bonds of sustainable e-commerce, focusing on efficient, smart and sustainable urban logistics concepts while introducing circular economy approaches.
This book explores the most efficient transformation pathways of urban logistics, specifically in the bonds of sustainable e-commerce, focusing on efficient, smart and sustainable urban logistics concepts while introducing circular economy approaches.
In recent years, the importance of Internet and World Wide Web (WWW) technologies in manufacturing industries has been rising very rapidly in a global context, the impact of which is deemed most profound ever since the Industrial Revolution.
With the proliferation of huge amounts of (heterogeneous) data on the Web, the importance of information retrieval (IR) has grown considerably over the last few years.