The must-read summary of Robbie Kellman Baxter's book: "e;The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue"e;.
Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions.
The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences.
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIMEWith Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.
Dieses essential zeigt, welche ersten Schritte für den Aufbau und die Pflege von Online-Präsenzen notwendig sind, denn das Internet ist heute die erste Anlaufstelle für Informationen zu Unternehmen, ihren Dienstleistungen und Produkten.
The must-read summary of Ekaterina Walter and Jessica Gioglio's book: "e;The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand"e;.
Online marketplace and digital platform founders and leaders invest enormous time and effort into setting their businesses up for success, focusing on what it takes to launch and scale their innovative and disruptive ventures.
After Alice by Gregory Maguire, the bestselling author of WICKED, is a wonderful retelling of what happened next after Alice disappeared down the rabbit hole.
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands.
Das essential zeigt, wie digitale Innovationen, Customer Centricity, Skaleneffekte und Data Driven Marketing zu nachhaltigen Kundenbeziehungen und Wettbewerbsvorteilen im E-Commerce führen.
In China's Disruptors, Edward Tse takes an unprecedented inside look at rapidly emerging Chinese entrepreneurs and their game-changing impact on both China and the world.
The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "e;Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line"e;.
The must-read summary of Peter Keen and Mark McDonald's book: "e;The E-process Edge: Creating Customer Value and Business Wealth in the Internet Era"e;.
The must-read summary of Joe Pulizzi's book: "e;Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less"e;.
Dieses essential zeigt, welche ersten Schritte für den Aufbau und die Pflege von Online-Präsenzen notwendig sind, denn das Internet ist heute die erste Anlaufstelle für Informationen zu Unternehmen, ihren Dienstleistungen und Produkten.
The must-read summary of Alex Wipperfurth's book: "e;Brand Hijack: Marketing Without Marketing"e;This complete summary of the ideas from Alex Wipperfurth's book "e;Brand Hijack"e; shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns.
What others say: If you've ever wondered how to market your book(s) to libraries, Bonnye Matthews' How to Market Your Books to Libraries and Readers in the Digital Age is a must read.
A must-read summary of Michel Robert and Bernard Racine's book: "e;e-Strategy Pure & Simple: Connecting Your Internet Strategy To Your Business Strategy"e;.
Patricia Lotz behandelt Rechtsfragen zum Einsatz moderner Marketingformen und gibt einen ersten Überblick über die Fallstricke, die sich dem E-Commerce in Zukunft vor allem im Bereich des Datenschutzes stellen werden.
