With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system.
With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system.
The rapid pace and increasing convergence of internet, phone and other communications technologies has created extraordinary opportunities for business but the complexity of these new service mixes creates parallel opportunities for fraud and revenue leakage.
The rapid pace and increasing convergence of internet, phone and other communications technologies has created extraordinary opportunities for business but the complexity of these new service mixes creates parallel opportunities for fraud and revenue leakage.
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment.
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment.
The recent turbulence in the stock market has brought into question the way, and prices at which, shares are traded, and how the market effectively values companies.
The recent turbulence in the stock market has brought into question the way, and prices at which, shares are traded, and how the market effectively values companies.
Using a game-theoretic framework, this unified, comprehensive treatment of contest design in economics and computer science focuses on online applications.
Engineering Management and Industrial Engineering endeavors to provide a comprehensive and in-depth understanding of recent advances in management industrial engineering.
As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet.
Sustaining our agricultural landscapes is no longer just a technical, scientific or even political problem, but it has evolved into a socially complex, so-called wicked problem of conflicting social governance and economics.
The advent of the era of "e;e-Service,"e; the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium.
The advent of the era of "e;e-Service,"e; the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium.
He covers the anti-trust case against Microsoft; the successes of eBay, Amazon, Yahoo, and Google; road-kills along the information highway such as the forgotten eToys; as well as the Enron implosion and other corporate scandals.
He covers the anti-trust case against Microsoft; the successes of eBay, Amazon, Yahoo, and Google; road-kills along the information highway such as the forgotten eToys; as well as the Enron implosion and other corporate scandals.
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E.
Drive revenue and grow your business by using the powerful concept of scarcityScarcity isn't just one of the key principles of influence, it's arguably the most powerful invoking the kind of primal instincts that were essential to our ancestors' survival.
When everyone has a story to tell, the Kuaishou way provides technological expertise with equality and inclusionFrom its launch in 2011 as a means to share animated images, Kuaishou has become one of the world s largest livestreaming platforms.
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway.
From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers.
Model your company's future on the success of tech's quiet giantBusinessWeek once listed Chinese tech firm Huawei as one of the ten most influential companies on the planet, and Time placed its founder Ren Zhengfei in the top 100 most influential men in the world.
How one small tech company got smart about social media and became "e;China's new smartphone king"e; (CNN)In this exclusive inside look at the phenomenal rise of Xiaomi the new smartphone company that s giving Apple a run for their money cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player.
From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
THE WILD INSIDE STORY OF CRYPTO'S GET-RICH-QUICK UNDERBELLYNat Eliason had six months to make as much money as possible before his first child was born.
