Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
Toyota Methods and Operating Models presents a case study of a small, traditional Italian manufacturer in the Toyota Industries Corporation Group, which began an important process of transformation until it became a successful, modern and advanced international business: Toyota Material Handling.
The transport industry has an important role to play in addressing climate change and the environmental challenges facing governments, businesses and individuals.
Effective evaluation and measurement of learning and development initiatives is critical to maximise the impact of training, identify gaps for improvement and ensure that efforts are aligned to the business' needs.
Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market.
WINNER: ACA-Bruel 2015 - Grand PrixBusinesses are going through rapid change due to an increased focus on sustainability and corporate responsibility, technological advances, geo-political and macro-economic change, and demographic shifts.
Human Capital Management (HCM) has recently been described as a high-level strategic issue that seeks to analyze, measure and evaluate how people policies and practices create value.
The Tao of Strategy combines ancient wisdom from the Eastern world's great philosophers and lessons from modern-day business leaders to provide readers innovative approaches to unlock strategic breakthroughs for themselves and their organizations.
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.
This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends.
Human Resource Management Study Games offers a variety of short games to help human resource practitioners and students study for human resource-related certifications and learn new aspects of human resource management.
A defining manual on using creativity as a tool for empowerment and allowing your personal identity to live in and guide all parts of your life, Kevin Morosky shares stories and inspiration from the women who have most influenced his creative path and explores the ways we can pursue success by implementing their wisdom in all aspects of our lives.
Creative Labour provides an insight into the unique employment issues affecting workers in film, television, theatre, arts, music, radio and new media.
This core textbook, edited by five leading scholars of the subject, provides a comprehensive overview of the key topics, debates and themes in this increasingly important field.
WINNER: ACA-Bruel 2015 - Grand PrixBusinesses are going through rapid change due to an increased focus on sustainability and corporate responsibility, technological advances, geo-political and macro-economic change, and demographic shifts.
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand.
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.
A supply chain is the process of all parties involved in fulfilling a customer request, while a value chain is a set of interrelated activities a company uses to create value and a competitive advantage.
FINALIST: Business Book Awards 2020 - HR & Management CategoryIn order to achieve sustainable competitive advantage, businesses need to unlock the skills, talent and capabilities of their people, both individually and collectively.
Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.
The Coach's Coach combines the vast experience of the author with that of three successful sports people: Mike Brearley, Adrian Moorhouse, and Brendan Venter.
Engaged employees are more productive, motivated and resilient, yet gaining financial support to develop engagement is harder than ever as budgets are being squeezed and everyone is being asked to do more with less.
Using e-business technologies to manage supply chains increases the efficiency and performance of logistics, production, distribution and other related activities.
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease.
Contract management is a key management skill, yet it is underplayed in most organizations, which usually default to project management skills as a proxy for contract management skills.
In a world of political and economic uncertainty where stress and unhappiness are on the rise, improving employee wellbeing has never been more important.
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning.
The role of a contracting professional begins well before the award of a contract and doesn't end until the benefits of the acquisition have been realised, long after the deliverables arrive in a box on a loading dock.
