WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & AdvertisingDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Marketing & Public RelationsHow can marketers rebuild trust in a crowded, data-driven world?
Food and Beverage Management provides undergraduate tourism, hospitality and events mangement students with a comprehensive overview of food and beverage operations alongside broader trends, including technological innovations and sustainability goals.
Encyclopaedic Dictionary of Management In ten volume, is a compilation of technical terms add expressions used in management literature and communications.
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.
Most history museums-large and small, indoor and outdoor-have a staff member with the title of curator, or at minimum, have tasks that can be classified as curator's work.
The Encyclopaedia of Green Business Management focuses on different perspectives of greening business, especially from a much awaited management point of view.
WINNER: Independent Press Award 2022 - Business: Entrepreneurship & Small BusinessWINNER: International Book Awards 2023 - Business: Entrepreneurship & Small BusinessWINNER: American Book Fest Best Book Awards 2023 - Business: Entrepreneurship & Small BusinessEvery start-up founder feels overwhelmed and uncertain at various times.
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.
The Encyclopaedia of Green Business Management focuses on different perspectives of greening business, especially from a much awaited management point of view.
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.
The Encyclopaedia of Green Business Management focuses on different perspectives of greening business, especially from a much awaited management point of view.
The Encyclopaedia of Green Business Management focuses on different perspectives of greening business, especially from a much awaited management point of view.
In rapidly developing emergencies, it is vital for aid agencies to understand how to establish an agile supply chain that resists the chaos of a crisis and can cater to unknown needs.
