Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.
FINALIST: 2024 International Book Awards - Business: Marketing & AdvertisingDrive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world.
WINNER: Choice Reviews - Outstanding Academic Title, 2024WINNER: 2023 Goody Business Book Awards - Marketing - Digital MarketingWINNER: 2023 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseDISTINGUISHED FAVORITE: Independent Press Award 2025 - Marketing & Public RelationsCreate meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.
A new, revised and completely updated edition of the bestseller about what it takes to be an effective and inspiring leader - from the author of the The Tao of Coaching Leadership can be learned.
WINNER: Business Book Awards 2023 - Diversity, Inclusion & EqualityFINALIST: National Indie Excellence Award 2023 - Social/Political ChangeFor many people with a disability, either visible or invisible, that experience is hard to navigate in the context of work.
Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.
For decades, we have looked to management theorists, organizational psychologists and economists to tell us how we can squeeze the most out of people at work.
WINNER: PMI UK National Project Awards 2019 - Project Management Literature CategoryProjects and work environments are becoming increasingly complex, with more stakeholders, dispersed teams and an unprecedented rate of technological change.
Positive organizational psychology, with its focus on the identification and development of strengths, is a natural ally to executive development and leadership coaching.
As knowledge economies become increasingly important around the world, it is essential that organizations are able to transform their knowledge into a competitive advantage.
Mindfulness-based interventions in organizations offer the potential to build individual and organizational resilience, engage employees and address workplace stress.
Positive organizational psychology, with its focus on the identification and development of strengths, is a natural ally to executive development and leadership coaching.
Mindfulness-based interventions in organizations offer the potential to build individual and organizational resilience, engage employees and address workplace stress.
WINNER: Choice Reviews - Outstanding Academic Title, 2024WINNER: 2023 Goody Business Book Awards - Marketing - Digital MarketingWINNER: 2023 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseDISTINGUISHED FAVORITE: Independent Press Award 2025 - Marketing & Public RelationsCreate meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.
A 10th Anniversary edition of the bestselling productivity bible from the co-creator of Scrum - now updated with brand new methods for working faster and smarter.
In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment.