Management and management techniques

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment.

Is your learning strategy designed to deliver impact for every employee?

Is your learning strategy designed to deliver impact for every employee?

Confidently analyse your organization's HR data using R and R Studio to gain insights that improve people strategy and business decision-making.

Confidently analyse your organization's HR data using R and R Studio to gain insights that improve people strategy and business decision-making.

s your hybrid working strategy designed to deliver results for both people and business?

s your hybrid working strategy designed to deliver results for both people and business?

Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?

Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?

Is disengagement undermining your organization's performance and profitability?

Struggling to turn procurement digitalization into measurable impact and scale?

How can you lead warehouse transformation while cutting cost and complexity?

How can you lead warehouse transformation while cutting cost and complexity?

Managing people is one of the toughest parts of any job, but it's also the key to lasting success.

WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & AdvertisingDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Marketing & Public RelationsHow can marketers rebuild trust in a crowded, data-driven world?

Struggling to turn procurement digitalization into measurable impact and scale?

Looking to deepen your account-based marketing expertise and lead strategic growth in your B2B organization?

What are the key principles and emerging practices shaping the future of food logistics and supply chain management?

What are the key principles and emerging practices shaping the future of food logistics and supply chain management?

How can organizations develop procurement strategies which drive performance and deliver stakeholder value?

How can organizations develop procurement strategies which drive performance and deliver stakeholder value?

How can your supply chain drive sustainability and competitive advantage?

How can your supply chain drive sustainability and competitive advantage?

How can you scale a brand globally while staying true to its core?

How can you scale a brand globally while staying true to its core?

Looking to develop the skills and strategies needed to excel as a key account manager and drive profitable growth?

Looking to develop the skills and strategies needed to excel as a key account manager and drive profitable growth?

Transform your leadership mindset and move from competent manager to standout leader.

Transform your leadership mindset and move from competent manager to standout leader.

Are you unlocking the full potential of your teams?

Are you unlocking the full potential of your teams?

It is often said that it is impossible for an employer to fully comply with all of California's employment laws.

Organizations, managers and workers still have an Industrial Era mindset towards work.

WINNER: Independent Press Award 2022 - Business: Entrepreneurship & Small BusinessWINNER: International Book Awards 2023 - Business: Entrepreneurship & Small BusinessWINNER: American Book Fest Best Book Awards 2023 - Business: Entrepreneurship & Small BusinessEvery start-up founder feels overwhelmed and uncertain at various times.

Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.

Creativity directly impacts results and productivity, yet few of us understand how it happens or how to put it into practice.

In rapidly developing emergencies, it is vital for aid agencies to understand how to establish an agile supply chain that resists the chaos of a crisis and can cater to unknown needs.

FINALIST: American Book Fest Best Book Award 2023 - Business: CareerInterruptions and disruptions are a threshold to uncharted territory.

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.

WINNER: 2023 American Marketing Association Foundation Leonard L.

What is the cost of employees today and what will this be in the future?

How can learning initiatives contribute to employee and organizational success?

SHORTLISTED: Business Book Awards 2023 - Start Up/Scale UpBuild your DTC brand by learning from the best.

SHORTLISTED: Business Book Awards 2023 - Work & LifeIf businesses can be agile to survive in an uncertain world, so can you.

How can I create engagement strategies that will empower employees to succeed?

Disruption is back with a vengeance.

Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Change and uncertainty aren't going away.

The third edition of Employee Relations is a practical guide to the principles and practice of fostering positive relationships with employees to develop their engagement and achieve business success.

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.