Membership marketing and management is an ever more demanding role within the institutions served-meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions.
Covering both practical and theoretical aspects of strategic management, this three-volume work brings the complex topic down to earth and enables readers to gain competitive business advantages in their marketplace.
This four-volume set provides updated empirical research and best practices for understanding and managing workplace diversity in the 21st century, including issues of gender, race, generation, disability, sexual orientation, national origin, and age.
President Barack Obama survived a tenuous economy and a toxic political environment to win re-election in 2012, but the bitter partisan divide in Washington survived as well.
Creating Effective Presentations: Staff Development with Impact presents a comprehensive approach to creating compelling, interactive staff development sessions.
In this book, Patterson, Goens, and Reed draw upon resilience research and best practices to answer the question: "e;How can leaders move ahead in the face of adversity?
This book is meant to provide a glimpse into differing facets of organizational management that allows for continued success through refinement of skills promoting operational awareness in today's rapidly evolving world of business.
The Economic Process transforms economic theory from a linear, sequential discipline into a structure in which events happen simultaneously and are strictly interrelated.
The final entry in this all-you-need-to-know series summarizes the best points in the previous 12 books, updates many of them, and integrates must-have knowledge into a unified, indispensable whole.
This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends.
WINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition)In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy.
BY 2020, the global map of higher education will be completely redrawn, and by 2030, China is expected to emerge as the world's largest source of brainpower.
Offering an array of fresh innovations to remedy the most daunting leadership challenges of today's complex and rapidly evolving world, this practical how-to guide is for anyone who has ever had qualms about his or her lack of leadership experience or imagined limitations.
Helping to create inclusive work environments for non-binary people, this book builds knowledge of non-binary identities and provides practical solutions to many of the basic workplace problems this group face.
Ideal for college students in intermediate finance courses, this book uniquely applies mathematical formulas to teach the underpinnings of financial and lending decisions, covering common applications in real estate, capital budgeting, and commercial loans.
This book will examine the history of robotics and explicate what massive automation means for the present and future of labor in all its forms, from mills and factories to the white-collars offices of suburbia and more.
A project management expert identifies methods for running any project successfully based on lessons learned from the exploits of two storied explorers.
Offering both a male and female perspective on the dilemmas women face in business, this book provides the benefits of high-level executive coaching to all women who want to take control of their careers and achieve their aspirations for corporate leadership.
In today's chaotic health reform environment, it is especially important for non-financial health care managers to have a practical guide to the tools and concepts they need to manage their human, supply, and equipment resources.
A team of interdisciplinary experts provides an up-to-date review of current theories, empirical research, and management strategies that will help organizations address workplace bullying through both prevention and intervention.
This book directly addresses the issues and problems that leaders face in today's business environment-and provides tangible and usable techniques to overcome these challenges.
This analytical volume looks at emerging fiscal trends and introduces the tools for effective financial management to American business professionals in the public, private, and nonprofit sectors.
Insights from professionals in the fields of organizational development and diversity provide practical tools to help employees and managers-regardless of race or gender-collaborate in reaching their workplace potential.
Discover the leadership strengths of world-class mountain guides and see how developing and applying these principles can help you reach for the highest summits in work-and in life.
This timely guide explains how businesses can effectively integrate and coordinate career and succession planning programs to meet the personnel demands of the future.
This indispensable resource explains principles of financial planning and financial psychology to help teens and young adults make good financial decisions now and achieve their financial goals.
The only way for HR professionals to ensure sustainable top performance from their workforce is by taking a people-focused approach to their employees.
While technology and geopolitical forces change the face of business today, the patterns and challenges of organizing humans to work together across organization, culture, language and time zone boundaries remain.
With increased pressure from digital natives, now is the time for established companies to address outdated and antiquated practices in order to respond quickly to the ever-increasing speed of market changes.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand.