THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER"e;Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing.
When it was announced in late 2000 that Jeff Immelt would be taking the helm of GE, some skeptics were quick to voice their reservations about the future of the company after Jack Welch.
Based on a decade of exclusive research, Lowell Bryan and Claudia Joyce of McKinsey & Company have come up with a simple yet revolutionary conclusion: Your workforce is the key to growth in the 21st century.
The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters.
Wall Street Journal BestsellerIn this groundbreaking guide, a management expert outlines the transformative leadership skill of tomorrowone that can make it possible to build truly diverse and inclusive teams which value employees need to belong while being themselves.
The second edition of the essential guide, updated with new research and observations to help twenty-first century organizations create models for effective collaboration.
Discover the secret behind how Israel, a tiny country with the highest concentration of start-ups per capita worldwide, is raising generations of entrepreneurs who are disrupting markets around the globe and bringing change to the world.
The subject of design thinking is the rage at business schools, throughout corporations, and increasingly in the popular pressdue in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
Revised and updated with the latest scientific research and updated case studies, the business classic that offers a revealing look at psychopaths in the workplacehow to spot their destructive behavior and stop them from creating chaos in the modern corporate organization.
More than fifty trailblazing executive women who broke the corporate glass ceiling offer inspiring and surprising insights and lessons in this essential, in-the-trenches career guide from Joann S.
A year-long leadership development course, divided into short, weekly lessons, based on Peter Druckers personal coaching program, previously unpublished material, and selected readings from the management gurus classic works, compiled by his longtime collaborator Joseph A.
A groundbreaking book that sheds new light on the vital importance of teams as the fundamental unit of organization and competition in the global economy.
The man once named one of Americas ten toughest CEOs by Fortune magazine offers current and future leaders practical advice on how to make their companies and organizations more effective.
Executives from The Second Citythe worlds premier comedy theater and school of improvisationreveal improvisational techniques that can help any organization develop innovators, encourage adaptable leaders, and build transformational businesses.
Following the success of Lean In and Why Women Should Rule the World, the authors of the bestselling Womenomics provide an informative and practical guide to understanding the importance of confidenceand learning how to achieve itfor women of all ages and at all stages of their career.
THE NEW YORK TIMES BESTSELLER'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of Grit'The most interesting, immediately actionable book I ve read in quite a while' Adam Grant, bestselling author of Think AgainIn this bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work.
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits.
The second edition of the essential guide, updated with new research and observations to help twenty-first century organizations create models for effective collaboration.
Find the right innovation modelInnovation is a much-used buzzword these days, but when it comes to creating and implementing a new idea, many companies miss the markplans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context.
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketingand argue that the solution lies not in what we think but in how we thinkThere's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.
The Right Fight, the new management guide from noted business strategists Saj-nicole Joni and Damon Beyer, turns management thinking on its head and shows why, in the fast-moving, hyper-competitive marketplaces of the 21st century, leaders need to both foster alignment and orchestrate thoughtful controversy in their organizations to get the best out of them.
Filled with the kind of contagious energy and upbeat attitude that has made Frank Pacetta one of America's most popular motivational speakers, this unique book is for anyone who wants a difference in the workplace.
The Upside of Turbulence is an enlightening look at the inherent paradox of how to strategize and plan in a turbulent business world where the only thing that doesnt change is change itself.
In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business.
Learn the innovative strategies Microsoft pioneered that created a virtuous cycle of giving and volunteerism that has benefited the company and fulfilled its employees while making the world a better place.
