Small businesses and self-employment

In a rapidly dynamic global economy, creative industries are at the forefront of innovation, shaping the cultural and economic landscapes of nations.

In einer Zeit rasanter Marktveränderungen und steigender Kundenerwartungen stehen Unternehmen vor der Herausforderung, ihre Prozesse radikal neu zu denken.

Over the past two decades, several sudden, unforeseen, and significant changes have occurred in the world's political and economic landscape.

The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition.