Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other.
Meet the JacMar family: successful, committed, and--like every other business family--trying to strike a balance between their professional and personal lives.
In contrast to widespread assessments that family enterprises lack sufficient resources and capabilities to go global, many family companies are competing successfully in an increasingly globalized business environment.
Managing People in Small and Medium Enterprises in Turbulent Contexts explores a range of human resource management (HRM) issues specific to small and medium-sized enterprises (SMEs).
An insightful and practical toolkit for managing organizational growth Growing Pains is the definitive guide to the life cycle of an organization, and the optimization strategies that make the organization stronger.
Women accomplish nearly two-thirds of total work around the world (including household duties), comprise one-third of the formal labor force, but women receive one-tenth of the world's income and own only one-hundredth of the world's property.
Get More Customers with Google AdsFocusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today s fastest, most powerful advertising medium.
This book provides an effective antidote to the small business owner's frustration with government, demonstrating how to cut through regulations, red tape, and political corruption.
This book presents a review of the role of overconfidence in small firms and explores how biased judgment and decision-making can affect business performance.
Business intelligence (BI) has evolved over several years as organizations have extended their online transaction processing (OLTP) capabilities and applications to support their routine operations.
Understand Regulation A+ and other alternative funding methods Regulation A+ and Other Alternatives to a Traditional IPO delves into the details of the new SEC rules under the JOBS Act of 2012 to examine the benefits and pitfalls for entrepreneurs and investors.
Business intelligence (BI) has evolved over several years as organizations have extended their online transaction processing (OLTP) capabilities and applications to support their routine operations.
'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked'Rand Fishkin is the real deal' Seth Godin, entrepreneur and author -----------Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world.
Find creative ways to make money in businesses with little competition Using interviews with unconventional entrepreneurs, the author's own wide-ranging experience with weird jobs, and extensive research, 101 Weird Ways to Make Money reveals unusual, sometimes dirty, yet profitable jobs and businesses.
If you are an entrepreneur starting a new venture, this book provides the information you need to choose your initial team of cofounders and employees.
Getting to Market with Your MVP: Small Business and Entrepreneur Success is a book to assist college students, new entrepreneurs, and current business owners in their understanding of how to bring a concept, product, or new business to market.
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power.
China and India have in recent years seen a change in leadership, with each wanting to make an impact on their respective societies by bringing about significant changes in governance.
Drawing on studies and expertise from around the world, this book describes the transition from research to policy and covers the pre-requisites to successful new firm formation policies.
This book offers a comprehensive overview of the contemporary international petrochemicals business and explains related managerial complexities, business challenges, and opportunities to enhance competitiveness.
Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success.
Durable business performance is crucially dependent on a stakeholders' strategy and accessible entrepreneurial finance available within macro-economic and regulatory environments.
Do you want to get to the stage - soon - where you are truly financially independent, able to use your money in the way you'd like, and be completely confident in your ability to take care of yourself and your family?